Marketing
Edward Rosenthal, MSCM Department Chair
Office: Alter Hall 526
215-204-8177
rosenthl@temple.edu
https://www.fox.temple.edu/departments/marketing-supply-chain-management/
Marketing activities provide critical economic functions for the success of organizations. Companies of all sizes must develop effective marketing strategies to reach customers; this requires an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. The marketing curriculum at Fox provides students with career-ready skills and professional development opportunities.
The Fox Marketing curriculum focuses on today's key marketing activities and performance metrics; the program immerses students in the applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. Experiential and active learning are frequently used in the upper division curriculum; cases and simulations, along with projects, many offered in cooperation with business and government organizations, allow students to apply their experiences to real-life scenarios and build their résumés and competencies.
Students are encouraged to choose specific curriculum-based course sequences within the curriculum which offer more in-depth coverage of topics and provide job-ready skills. Students who complete an industry focused course sequence have the opportunity to earn badges through the Fox Leadership Development Program (FLDP). These sequences include: Consumer Insights, Sales Force Effectiveness, Retailing Management, and Supply Chain Management.
Information on these industry-focused sequences can be found on the Requirements tab and in the FLDP site.
Marketing majors have varied career choices, including:
-
Advertising – including media planning, social media, or account management
-
Customer Relationship Management
-
Data Analytics
-
Direct Marketing
-
Digital Marketing
-
International or Global Marketing
-
Logistics and supply chain management
-
Marketing Management
-
Marketing Research and consumer insights
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Marketing Coordination for Non-profit organizations such as hospitals and universities
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Sales and sales management
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Wholesaling and Retail Management, including buying and allocations
Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to develop their professional network in marketing. The AMA hosts bi-weekly meetings, professional speaker sessions, and career development workshops. The AMA is open to all majors. For more information, please see the AMA web site or contact Professor Craig Atwater at atwater@temple.edu (215-204-5220).
Marketing Majors may also be interested in joining the Professional Sales Organization (PSO), the Fashion & Business Club (F&B) or the Art of Business/Business of Art (AB/BA) - all organizations offering students access and insight to a variety of career paths in marketing.
BBA Online Program Option
The Marketing major is available as an online BBA degree completion program designed for new and continuing students. Please visit the Online BBA web site for program and admission information.
Accelerated 3 Year BBA
Motivated students can accelerate their BBA program to finish in 3 years. Please see the suggested sequence.
Minors
The Marketing Minor
Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.
The Digital Marketing Minor
The Digital Marketing Minor, open to business and non-business students, prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, internet research, demographic and sales analytics, blogging, and media design. The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students. It is a ideal for Klein College students. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.
4+1 Master of Education Degree (M.Ed.)
The 4+1 Master of Education (M.Ed.) program is designed for students interested in pursuing a Master of Education while completing the Bachelor of Business Administration (B.B.A.) in Marketing requirements. After completion of the programs, students earn a B.B.A. degree and an M.Ed. in Business, Computer & Information Technology Education (BCITE) or Marketing Education (ME), and a Commonwealth of Pennsylvania Instructional I Teaching Certificate in BCITE or ME. There is an application process. The deadline to apply is June 15th for fall admittance.
For more information please contact:
Robert Clark, Ph.D.
Executive Director, Center for Professional Development in Career & Technical Education (CTE)
215-204-3263
robert.clark@temple.edu
Summary of Requirements
University Requirements
All new students are required to complete the university's General Education (GenEd) curriculum.
Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.
College Requirements
Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. Marketing students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate. To calculate the GPA in the major, use the major GPA calculator.
Major Requirements
Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.
Requirements of the Marketing Major
Code | Title | Credit Hours |
---|---|---|
MKTG 3596 | Consumer and Buyer Behavior | 3 |
MKTG 3511 | Marketing Research | 3 |
MKTG 3509 | Customer Data Analytics | 3 |
MKTG/IB 3553 | International Marketing 1 | 3 |
MKTG 4501 | Marketing Strategy 2 | 3 |
Select two of the following: | 6 | |
Marketing for the Sustainable Enterprise | ||
Integrated Marketing Communications | ||
Information Management for Marketing Strategies | ||
Sales and Sales Management | ||
Entrepreneurial Marketing | ||
Value Delivery Networks in Marketing | ||
Direct Marketing | ||
Digital Marketing | ||
Professional Selling | ||
Special Topics - Marketing | ||
Marketing Internship/Co-Operative Experience 3 | ||
Independent Study 3 | ||
Principles of Supply Chain Management | ||
Transportation and Logistics Management | ||
Total Credit Hours | 21 |
1 | MKTG 3553 replaces IB 3101 in the upper division foundation. This course is not calculated in the major GPA. |
2 | This major capstone is taken in the final semester and all prerequisites must be met. |
3 | MKTG 3581 and MKTG 3582 are not offered every semester. Permission of department required. Contact the Department's UG Programs Director for information. |
Note: Some courses listed above have minimum grade requirements. Click the course for details.
Recommended Electives for Industry Focused Course Sequences
Consumer Insights
Code | Title | Credit Hours |
---|---|---|
Information Management for Marketing Strategies | ||
Select one: | ||
Direct Marketing | ||
Digital Marketing |
Sales Force Effectiveness
Code | Title | Credit Hours |
---|---|---|
MKTG 3504 | Sales and Sales Management | 3 |
MKTG 3507 | Direct Marketing | 3 |
MKTG 3512 | Professional Selling | 3 |
Retailing Management
Code | Title | Credit Hours |
---|---|---|
MKTG 3506 | Value Delivery Networks in Marketing | 3 |
MKTG 3507 | Direct Marketing | 3 |
Supply Chain Management
Code | Title | Credit Hours |
---|---|---|
SCM 3515 | Principles of Supply Chain Management | 3 |
SCM 3516 | Transportation and Logistics Management | 3 |
Business Analytics Minor
Marketing majors who declare Business Analytics Minor will complete MKTG 3502 as well as two other Marketing electives for the Marketing major, as MKTG 3509 is required by the minor.
Digital Marketing Minor
Marketing majors who declare Digital Marketing Minor will complete MKTG 3507 and MKTG 3508 as well as two other Marketing electives for the Marketing major.
Suggested Academic Plan
Bachelor of Business Administration in Marketing
Requirements for New Students starting in the 2019-2020 Academic Year
Please note that this plan is suggested only, ensuring prerequisites are met.
Year 1 | ||
---|---|---|
Fall | Credit Hours | |
STAT 1001 | Quantitative Methods for Business I | 3 |
ECON 1101 | Macroeconomic Principles | 3 |
HRM 1101 | Leadership and Organizational Management | 3 |
ENG 0802, 0812, or 0902 | Analytical Reading and Writing [GW] | 4 |
GenEd Breadth Course | 3 | |
Term Credit Hours | 16 | |
Spring | ||
STAT 1102 | Quantitative Methods for Business II | 4 |
ECON 1102 | Microeconomic Principles | 3 |
LGLS 1101 | Legal Environment of Business | 3 |
IH 0851 or 0951 | Intellectual Heritage I: The Good Life [GY] | 3 |
GenEd Breadth Course | 3 | |
Term Credit Hours | 16 | |
Year 2 | ||
Fall | ||
STAT 2103 | Statistical Business Analytics (waives GenEd Quantitative Literacy requirement) | 4 |
ACCT 2101 | Financial Accounting | 3 |
MIS 2101 | Information Systems in Organizations | 3 |
IH 0852 or 0952 | Intellectual Heritage II: The Common Good [GZ] | 3 |
GenEd Breadth Course | 3 | |
Term Credit Hours | 16 | |
Spring | ||
ACCT 2102 | Managerial Accounting | 3 |
MKTG 2101 | Marketing Management | 3 |
BA 2101 | Professional Development Strategies | 1 |
BA 2196 | Business Communications [WI] | 3 |
RMI 2101 | Introduction to Risk Management | 3 |
GenEd Breadth Course | 3 | |
Term Credit Hours | 16 | |
Year 3 | ||
Fall | ||
FIN 3101 | Financial Management | 3 |
MSOM 3101 | Operations Management | 3 |
BA 3102 | Business Society and Ethics | 3 |
MKTG 3596 | Consumer and Buyer Behavior [WI] | 3 |
MKTG 3511 | Marketing Research | 3 |
Term Credit Hours | 15 | |
Spring | ||
BA 3103 | Integrative Business Applications | 3 |
MKTG 3509 | Customer Data Analytics | 3 |
Select one of the following: | 3 | |
Marketing for the Sustainable Enterprise | ||
Integrated Marketing Communications | ||
Information Management for Marketing Strategies | ||
Sales and Sales Management | ||
Entrepreneurial Marketing | ||
Value Delivery Networks in Marketing | ||
Direct Marketing | ||
Digital Marketing | ||
Professional Selling | ||
Special Topics - Marketing | ||
Marketing Internship/Co-Operative Experience | ||
Independent Study | ||
Principles of Supply Chain Management | ||
Transportation and Logistics Management | ||
GenEd Breadth Course | 3 | |
GenEd Breadth Course | 3 | |
Term Credit Hours | 15 | |
Year 4 | ||
Fall | ||
BA 4101 | Global Business Policies | 3 |
MKTG 3553 or IB 3553 | International Marketing | 3 |
Select one of the following: | 3 | |
Marketing for the Sustainable Enterprise | ||
Integrated Marketing Communications | ||
Information Management for Marketing Strategies | ||
Sales and Sales Management | ||
Entrepreneurial Marketing | ||
Value Delivery Networks in Marketing | ||
Direct Marketing | ||
Digital Marketing | ||
Professional Selling | ||
Special Topics - Marketing | ||
Marketing Internship/Co-Operative Experience | ||
Independent Study | ||
Principles of Supply Chain Management | ||
Transportation and Logistics Management | ||
GenEd Breadth Course | 3 | |
Free Elective | 3 | |
Term Credit Hours | 15 | |
Spring | ||
MKTG 4501 | Marketing Strategy | 3 |
Free Elective | 3 | |
Free Elective | 3 | |
Free Elective | 3 | |
Free Elective | 3 | |
Term Credit Hours | 15 | |
Total Credit Hours: | 124 |
Courses
MKTG 2101. Marketing Management. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Business, Business Plus, Construction Engr Tech, Construction Mgt Tech, Career and Technical Education, Digital Marketing, Economics, Economics - Management Career, Economics, Entrprnrship & Innovation Mgt, Engineering Technology, Entrepreneurship, Finance, Financial Planning, General Business Studies, Horticulture, Human Resource Management, International Business, International Business Admin, Intrnl Bus - TUJ, Law & Business, Legal Studies, Management Information Systems, Marketing, Pre Business, Real Estate, Risk Management and Insurance, Supply Chain Management, Sport & Recreation Management, Statistical Sci + Data Analyt, Tourism and Hospitality Mgmt, Undeclared-Business & Mngt.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
ECON 1101|Minimum Grade of C-|May not be taken concurrently
OR ECON 1901|Minimum Grade of C-|May not be taken concurrently.
MKTG 2511. Marketing for the Sustainable Enterprise. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Corporate Social Responsibilty, Economics, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Human Resource Management, International Business, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Statistical Sci + Data Analyt, Undeclared-Business & Mngt.
Repeatability: This course may not be repeated for additional credits.
MKTG 2901. Honors Marketing Management. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Business, Construction Mgt Tech, Career and Technical Education, Digital Marketing, Economics, Economics - Management Career, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Horticulture, Human Resource Management, International Business, International Business Admin, Intrnl Bus - TUJ, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Sport & Recreation Management, Statistical Sci + Data Analyt, Tourism and Hospitality Mgmt, Undeclared-Business & Mngt.
Cohort Restrictions: Must be enrolled in one of the following Cohorts: SCHONORS, UHONORS, UHONORSTR.
Course Attributes: HO
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
ECON 1101|Minimum Grade of C-|May not be taken concurrently
OR ECON 1901|Minimum Grade of C-|May not be taken concurrently.
MKTG 3501. Integrated Marketing Communications. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Economics, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Human Resource Management, International Business, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Statistical Sci + Data Analyt, Undeclared-Business & Mngt.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C-|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C-|May not be taken concurrently.
MKTG 3502. Information Management for Marketing Strategies. 3 Credit Hours.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently)
AND (STAT 2103|Minimum Grade of C-|May not be taken concurrently
OR STAT 2903|Minimum Grade of C-|May not be taken concurrently
OR STAT 2104|Minimum Grade of C-|May not be taken concurrently
OR (STAT 2101|Minimum Grade of C-|May not be taken concurrently
AND STAT 2102|Minimum Grade of C-|May not be taken concurrently)
OR (STAT 2901|Minimum Grade of C-|May not be taken concurrently
AND STAT 2902|Minimum Grade of C-|May not be taken concurrently)
OR STAT 2512|Minimum Grade of C-|May not be taken concurrently
OR MATH 3031|Minimum Grade of C-|May not be taken concurrently)
MKTG 3504. Sales and Sales Management. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Economics, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Human Resource Management, International Business, International Business Admin, Intrnl Bus - TUJ, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Statistical Sci + Data Analyt, Undeclared-Business & Mngt.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C-|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C-|May not be taken concurrently.
MKTG 3505. Entrepreneurial Marketing. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Economics, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Human Resource Management, International Business, International Business Admin, Intrnl Bus - TUJ, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Statistical Sci + Data Analyt, Undeclared-Business & Mngt.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C-|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C-|May not be taken concurrently.
MKTG 3506. Value Delivery Networks in Marketing. 3 Credit Hours.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently.
MKTG 3507. Direct Marketing. 3 Credit Hours.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently.
MKTG 3508. Digital Marketing. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Digital Marketing, Economics, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Human Resource Management, International Business, International Business Admin, Intrnl Bus - TUJ, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Statistical Sci + Data Analyt, Undeclared-Business & Mngt.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C-|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C-|May not be taken concurrently.
MKTG 3509. Customer Data Analytics. 3 Credit Hours.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently)
AND (STAT 2103|Minimum Grade of C-|May not be taken concurrently
OR STAT 2903|Minimum Grade of C-|May not be taken concurrently
OR STAT 2104|Minimum Grade of C-|May not be taken concurrently
OR (STAT 2101|Minimum Grade of C-|May not be taken concurrently
AND STAT 2102|Minimum Grade of C-|May not be taken concurrently)
OR (STAT 2901|Minimum Grade of C-|May not be taken concurrently
AND STAT 2902|Minimum Grade of C-|May not be taken concurrently)
OR STAT 2512|Minimum Grade of C-|May not be taken concurrently
OR MATH 3031|Minimum Grade of C-|May not be taken concurrently)
MKTG 3511. Marketing Research. 3 Credit Hours.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently)
AND (STAT 2103|Minimum Grade of C-|May not be taken concurrently
OR STAT 2903|Minimum Grade of C-|May not be taken concurrently
OR STAT 2104|Minimum Grade of C-|May not be taken concurrently
OR (STAT 2101|Minimum Grade of C-|May not be taken concurrently
AND STAT 2102|Minimum Grade of C-|May not be taken concurrently)
OR (STAT 2901|Minimum Grade of C-|May not be taken concurrently
AND STAT 2902|Minimum Grade of C-|May not be taken concurrently)
OR STAT 2512|Minimum Grade of C-|May not be taken concurrently
OR MATH 3031|Minimum Grade of C-|May not be taken concurrently)
MKTG 3512. Professional Selling. 3 Credit Hours.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently.
MKTG 3553. International Marketing. 3 Credit Hours.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently.
MKTG 3580. Special Topics - Marketing. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Economics, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Human Resource Management, International Business, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Statistical Sci + Data Analyt, Undeclared-Business & Mngt.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 2101|Minimum Grade of C-|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C-|May not be taken concurrently.
MKTG 3581. Marketing Internship/Co-Operative Experience. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Majors: Marketing.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
(MKTG 3596|Minimum Grade of C|May not be taken concurrently)
AND (MKTG 3511|Minimum Grade of C|May be taken concurrently)
MKTG 3582. Independent Study. 1 to 6 Credit Hour.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
(MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently)
AND (MKTG 3511|Minimum Grade of C|May not be taken concurrently)
AND (MKTG 3596|Minimum Grade of C|May not be taken concurrently)
MKTG 3596. Consumer and Buyer Behavior. 3 Credit Hours.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Course Attributes: WI
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently)
AND (BA 2196|Minimum Grade of C-|May be taken concurrently
OR BA 2996|Minimum Grade of C-|May be taken concurrently)
MKTG 3682. Independent Study. 1 to 6 Credit Hour.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently.
MKTG 3999. Honors Thesis I. 1 to 3 Credit Hour.
Field of Study Restrictions: Must be enrolled in one of the following Majors: Marketing.
Cohort Restrictions: Must be enrolled in one of the following Cohorts: SCHONORS, UHONORS, UHONORSTR.
Course Attributes: HO
Repeatability: This course may be repeated for additional credit.
MKTG 4501. Marketing Strategy. 3 Credit Hours.
Field of Study Restrictions: Must be enrolled in one of the following Majors: Marketing.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 3596|Minimum Grade of C|May not be taken concurrently)
AND (MKTG 3509|Minimum Grade of C|May not be taken concurrently)
AND (MKTG 3511|Minimum Grade of C|May not be taken concurrently)
AND (MKTG 3553|Minimum Grade of C|May not be taken concurrently
OR IB 3553|Minimum Grade of C|May not be taken concurrently)
MKTG 4999. Honors Senior Thesis II. 1 to 3 Credit Hour.
Field of Study Restrictions: Must be enrolled in one of the following Majors: Marketing.
Cohort Restrictions: Must be enrolled in one of the following Cohorts: SCHONORS, UHONORS, UHONORSTR.
Course Attributes: HO
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 3999|Minimum Grade of C-|May not be taken concurrently.