Overview
Marketing activities provide critical economic functions for the success of organizations. Companies of all sizes must develop effective marketing strategies to reach customers; this requires an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. Offered by the Department of Marketing, the Bachelor of Business Administration in Marketing provides students with career-ready skills and professional development opportunities.
The Marketing curriculum focuses on today's key marketing activities and performance metrics. The program immerses students in the applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. Experiential and active learning are frequently used in the upper division curriculum; cases and simulations, along with projects—many offered in cooperation with business and government organizations—allow students to apply their experiences to real-life scenarios and build their resumes and competencies.
Students are encouraged to choose major elective course pairings within the major curriculum which offer specific in-depth coverage of topics and provide job-ready skills. These industry focused sequences include: Consumer Insights, Sales Force Effectiveness and Retailing Management.
Marketing majors have varied career choices, including advertising, media planning, social media, or account management; customer relationship management; data analytics; digital marketing; service marketing; marketing management; marketing research and consumer insights; marketing coordination for non-profit organizations such as hospitals and universities; sales and sales management; and wholesaling and retail management, including buying and allocations.
Campus Locations: Main and Online
Program Code: BU-MKTG-BBA
Student Professional Organizations
American Marketing Association
Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to develop their professional network in marketing. The AMA hosts bi-weekly meetings, professional speaker sessions and career development workshops. The AMA is open to all majors. For more information, please see the AMA web site or contact Sheri Lambert at sheri.lambert@temple.edu or 215-204-7533.
Professional Sales Organization
Marketing majors may also be interested in joining the Professional Sales Organization (PSO), which seeks to develop sales excellence in students by teaching consultative negotiation, personal influence and effective communication techniques that will allow students to create solutions and build meaningful business relationships. In addition, PSO aims to foster high quality leadership development in students through opportunities in the organization's management team.
Fashion & Business Club
The Fashion and Business Club (F&B) of Temple University serves as an outlet for students with an interest in both the fashion industry and the business world. F&B's main objective is to connect Temple students to the fashion and creative industries by providing members with the exposure, skills and networking opportunities needed to achieve their goals in these industries.
Contact Information
Joydeep Srivastava, Marketing Department Chair
Alter Hall, Room 515
215-204-1620
jsrivastava@temple.edu
Katie Gerst, Marketing Department Deputy Chair
Alter Hall, Room 519
215-204-5961
katie.gerst@temple.edu
Learn more about the Bachelor of Business Administration in Marketing.
These requirements are for students who matriculated in academic year 2025-2026. Students who matriculated prior to fall 2025 should refer to the Archives to view the requirements for their Bulletin year.
Summary of Requirements
University Requirements
All new students are required to complete the university's General Education (GenEd) curriculum.
Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.
College Requirements
Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. Marketing students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate.
Major Requirements
Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.
Requirements of the Marketing Major
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | ||
| MKTG 3509 | Customer Data Analytics | 3 |
| MKTG 3511 | Marketing Research | 3 |
| MKTG 3596 | Consumer and Buyer Behavior | 3 |
| MKTG 4501 | Marketing Strategy 1 | 3 |
| Marketing Electives | ||
| Select two of the following: | 6 | |
| Integrated Marketing Communications | ||
| Professional Selling and Sales Management | ||
| Retail Management | ||
| Digital Marketing | ||
| Service Marketing | ||
| Sustainable Consumer Centric Innovation | ||
| Special Topics - Marketing | ||
| Marketing Internship/Co-Operative Experience 2 | ||
| Independent Study 2 | ||
| Total Credit Hours | 18 | |
- 1
This major capstone is taken in the final semester and all prerequisites must be met.
- 2
MKTG 3581 and MKTG 3582 are not offered every semester and offered at the discretion of the department. Permission of department required. Contact the Department's Deputy Chair for information.
Note: Some courses listed above have minimum grade requirements. Click the course for details.
Recommended Electives for Industry Focused Course Sequences
Consumer Insights
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 3501 | Integrated Marketing Communications | 3 |
| or MKTG 3513 | Service Marketing | |
| MKTG 3508 | Digital Marketing | 3 |
Sales Force Effectiveness
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 3501 | Integrated Marketing Communications | 3 |
| or MKTG 3508 | Digital Marketing | |
| MKTG 3504 | Professional Selling and Sales Management | 3 |
Retail Management
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 3508 | Digital Marketing | 3 |
| or MKTG 3514 | Sustainable Consumer Centric Innovation | |
| MKTG 3506 | Retail Management | 3 |
Suggested Academic Plan
Bachelor of Business Administration in Marketing
Suggested Plan for New Students Starting in the 2025-2026 Academic Year
Please note that this plan is suggested only, ensuring prerequisites are met.
| Year 1 | ||
|---|---|---|
| Fall | Credit Hours | |
| STAT 1001 | Quantitative Methods for Business I | 3 |
| ECON 1101 | Macroeconomic Principles | 3 |
| HRM 1101 | Leadership and Organizational Management | 3 |
| ENG 0802 | Analytical Reading and Writing [GW] or Analytical Reading and Writing: ESL [GW] or Honors Analytical Reading and Writing [GW] | 4 |
| GenEd Breadth Course | 3 | |
| Credit Hours | 16 | |
| Spring | ||
| STAT 1102 | Quantitative Methods for Business II | 4 |
| ECON 1102 | Microeconomic Principles | 3 |
| BA 1103 | Legal and Ethical Reasoning in Business | 3 |
| IH 0851 or IH 0951 | Intellectual Heritage I: The Good Life [GY] or Honors Intellectual Heritage I: The Good Life [GY] | 3 |
| GenEd Breadth Course | 3 | |
| Credit Hours | 16 | |
| Year 2 | ||
| Fall | ||
| ACCT 2103 | Financial and Managerial Accounting for Decision Making | 4 |
| STAT 2103 | Statistical Business Analytics (waives GenEd Quantitative Literacy requirement) | 4 |
| MIS 2101 | Digital Systems | 3 |
| IH 0852 or IH 0952 | Intellectual Heritage II: The Common Good [GZ] or Honors Intellectual Heritage II: The Common Good [GZ] | 3 |
| GenEd Breadth Course | 3 | |
| Credit Hours | 17 | |
| Spring | ||
| MKTG 2101 or MKTG 2901 | Marketing Management or Honors Marketing Management | 3 |
| BA 2101 | Professional Development Strategies | 1 |
| BA 2196 or BA 2996 | Business Communications [WI] or Honors Business Communications [WI] | 3 |
| BA 2501 | Turning Numbers into Knowledge: Visualizing Data | 3 |
| RMI 2101 | Introduction to Risk Management | 3 |
| GenEd Breadth Course | 3 | |
| Credit Hours | 16 | |
| Year 3 | ||
| Fall | ||
| FIN 3101 or FIN 3901 | Financial Management or Honors Financial Management | 3 |
| MSOM 3101 or MSOM 3901 | Operations Management or Honors Operations Management | 3 |
| MKTG 3596 | Consumer and Buyer Behavior [WI] | 3 |
| MKTG 3511 | Marketing Research | 3 |
| Business Elective 1 | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| MKTG 3509 | Customer Data Analytics | 3 |
| Marketing Elective 1 2 | 3 | |
| Business Elective 1 | 3 | |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| Credit Hours | 15 | |
| Year 4 | ||
| Fall | ||
| BA 4102 | Strategic Management | 3 |
| Marketing Elective 2 2 | 3 | |
| Business Elective 1 | 3 | |
| GenEd Breadth Course | 3 | |
| Free Elective | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| MKTG 4501 | Marketing Strategy | 3 |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 2 | |
| Credit Hours | 14 | |
| Total Credit Hours | 124 | |
- 1
2000-3999 electives can be selected from: ACCT, AS, BA, ECON, FIN, HRM, IB, LGLS, MIS, MKTG, RE, RMI, STAT, SCM, SGM. Please see your advisor for elective suggestions that match your career objectives.
- 2
See Major Requirements for MKTG elective course options.
Accelerated Programs
Students may opt to pursue an accelerated +1 program, enabling them to complete both a bachelor's degree and master's degree in less time than the traditional route.
The following accelerated programs are available to students in the Marketing BBA:
Fox School of Business and Management
- Actuarial Science MS
- Business Analytics MS
- Information Technology Auditing and Cyber Security MS
- Innovation Management and Entrepreneurship MS
College of Education and Human Development