Marketing

Learn more about the Bachelor of Business Administration in Marketing.

Joydeep Srivastava, Department Chair
Alter Hall 515
215-204-1620
jsrivastava@temple.edu

https://www.fox.temple.edu/faculty-research/academic-areas/marketing/

Marketing activities provide critical economic functions for the success of organizations. Companies of all sizes must develop effective marketing strategies to reach customers; this requires an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. The marketing curriculum at Fox provides students with career-ready skills and professional development opportunities.

The Fox Marketing curriculum focuses on today's key marketing activities and performance metrics; the program immerses students in the applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. Experiential and active learning are frequently used in the upper division curriculum; cases and simulations, along with projects, many offered in cooperation with business and government organizations, allow students to apply their experiences to real-life scenarios and build their résumés and competencies.  

Students are encouraged to choose specific curriculum-based course sequences within the curriculum which offer more in-depth coverage of topics and provide job-ready skills. Students who complete an industry focused course sequence have the opportunity to earn badges through the Fox Leadership Development Program (FLDP). These sequences include: Consumer Insights, Sales Force Effectiveness, Retailing Management, and Supply Chain Management.

Information on these industry-focused sequences can be found on the Requirements tab and in the FLDP site.

Marketing majors have varied career choices, including:

  • Advertising, including media planning, social media, or account management

  • Customer Relationship Management

  • Data Analytics

  • Direct Marketing

  • Digital Marketing

  • International or Global Marketing

  • Logistics and supply chain management

  • Marketing Management

  • Marketing Research and consumer insights

  • Marketing Coordination for Non-profit organizations such as hospitals and universities

  • Sales and sales management

  • Wholesaling and Retail Management, including buying and allocations

Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to develop their professional network in marketing. The AMA hosts bi-weekly meetings, professional speaker sessions, and career development workshops. The AMA is open to all majors. For more information, please see the AMA web site or contact Professor Sheri Lambert at sheri.lambert@temple.edu or 215-204-7533.

Marketing Majors may also be interested in joining the Professional Sales Organization (PSO) or the Fashion & Business Club (F&B) - each organizations offering students access and insight to a variety of career paths in marketing.

Minors

The Marketing Minor

Students in the Fox School who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.

The Digital Marketing Minor

The Digital Marketing Minor, open to business and non-business students, prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, internet research, demographic and sales analytics, blogging, and media design. The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and Management and is particularly relevant for Marketing, Human Resource Management, Business Management, and MIS students. It is a ideal for Klein College students. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.

4+1 Master of Education Degree (M.Ed.)

The 4+1 Master of Education (M.Ed.) program is designed for students interested in pursuing a Master of Education while completing the Bachelor of Business Administration (B.B.A.) in Marketing requirements. After completion of the programs, students earn a B.B.A. degree and an M.Ed. in Business, Computer & Information Technology Education (BCITE) or Marketing Education (ME), and a Commonwealth of Pennsylvania Instructional I Teaching Certificate in BCITE or ME. There is an application process. The deadline to apply is June 15th for fall admittance. Learn more about 4+1 Program in Career and Technical Education.

For more information please contact:
College of Education and Human Development
+1 Accelerated Program Contact
215-204-8011
plus1@temple.edu

Summary of Requirements

University Requirements

All new students are required to complete the university's General Education (GenEd) curriculum.

Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.

College Requirements

Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. Marketing students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate.

Major Requirements

Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.

Requirements of the Marketing Major

MKTG 3596Consumer and Buyer Behavior3
MKTG 3511Marketing Research3
MKTG 3509Customer Data Analytics3
MKTG 4501Marketing Strategy 13
Select two of the following:6
Marketing for the Sustainable Enterprise
Integrated Marketing Communications
Data Management for Business Strategies
Sales and Sales Management
Entrepreneurial Marketing
Value Delivery Networks in Marketing
Direct Marketing
Digital Marketing
Professional Selling
International Marketing
Special Topics - Marketing
Marketing Internship/Co-Operative Experience 2
Independent Study 2
Principles of Supply Chain Management
Transportation and Logistics Management
Total Credit Hours18

Note: Some courses listed above have minimum grade requirements. Click the course for details.

Recommended Electives for Industry Focused Course Sequences

Consumer Insights
Data Management for Business Strategies
Select one:
Direct Marketing
Digital Marketing
Sales Force Effectiveness
MKTG 3504Sales and Sales Management3
MKTG 3507Direct Marketing3
MKTG 3512Professional Selling3
Retailing Management
MKTG 3506Value Delivery Networks in Marketing3
MKTG 3507Direct Marketing3
Supply Chain Management
SCM 3515Principles of Supply Chain Management3
SCM 3516Transportation and Logistics Management3
Business Analytics Minor

Marketing majors who declare Business Analytics Minor will complete MKTG 3502 as well as two other Marketing electives for the Marketing major, as MKTG 3509 is required by the minor.

Digital Marketing Minor

Marketing majors who declare Digital Marketing Minor will complete MKTG 3507 and MKTG 3508 as well as two other Marketing electives for the Marketing major.

Suggested Academic Plan

Bachelor of Business Administration in Marketing

Requirements for New Students starting in the 2022-2023 Academic Year

Please note that this plan is suggested only, ensuring prerequisites are met.

Year 1
FallCredit Hours
STAT 1001Quantitative Methods for Business I3
ECON 1101Macroeconomic Principles3
HRM 1101Leadership and Organizational Management3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Breadth Course3
 Term Credit Hours16
Spring
STAT 1102Quantitative Methods for Business II4
ECON 1102Microeconomic Principles3
BA 1103Legal and Ethical Reasoning in Business3
IH 0851 or 0951Intellectual Heritage I: The Good Life [GY]3
GenEd Breadth Course3
 Term Credit Hours16
Year 2
Fall
ACCT 2103Financial and Managerial Accounting for Decision Making4
STAT 2103Statistical Business Analytics (waives GenEd Quantitative Literacy requirement)4
MIS 2101Digital Systems3
IH 0852 or 0952Intellectual Heritage II: The Common Good [GZ]3
GenEd Breadth Course3
 Term Credit Hours17
Spring
MKTG 2101Marketing Management3
BA 2101Professional Development Strategies1
BA 2196Business Communications [WI]3
Select one of the following:13
Turning Numbers into Knowledge: Visualizing Data 
Business Analytics: Modern Data Science Techniques 
RMI 2101Introduction to Risk Management3
GenEd Breadth Course3
 Term Credit Hours16
Year 3
Fall
FIN 3101Financial Management3
MSOM 3101Operations Management3
MKTG 3596Consumer and Buyer Behavior [WI]3
MKTG 3511Marketing Research3
Business Elective23
 Term Credit Hours15
Spring
MKTG 3509Customer Data Analytics3
Select one of the following:3
Marketing for the Sustainable Enterprise 
Integrated Marketing Communications 
Data Management for Business Strategies 
Sales and Sales Management 
Entrepreneurial Marketing 
Value Delivery Networks in Marketing 
Direct Marketing 
Digital Marketing 
Professional Selling 
International Marketing 
Special Topics - Marketing 
Marketing Internship/Co-Operative Experience 
Independent Study 
Principles of Supply Chain Management 
Transportation and Logistics Management 
Business Elective23
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 4
Fall
BA 4102Strategic Management3
Select one of the following:3
Marketing for the Sustainable Enterprise 
Integrated Marketing Communications 
Data Management for Business Strategies 
Sales and Sales Management 
Entrepreneurial Marketing 
Value Delivery Networks in Marketing 
Direct Marketing 
Digital Marketing 
Professional Selling 
International Marketing 
Special Topics - Marketing 
Marketing Internship/Co-Operative Experience 
Independent Study 
Principles of Supply Chain Management 
Transportation and Logistics Management 
Business Elective23
GenEd Breadth Course3
Free Elective3
 Term Credit Hours15
Spring
MKTG 4501Marketing Strategy3
Free Elective3
Free Elective3
Free Elective3
Free Elective2
 Term Credit Hours14
 Total Credit Hours: 124