Overview

The Minor in Marketing, offered by the Department of Marketing, allows students to explore a firm's value creation, customer acquisition, and development and retention processes, expanding career options especially for students with majors in Business Management, Entrepreneurship, Finance, Human Resources, International Business, Management Information Systems, and Real Estate. Students can develop career-based competencies in the marketing minor.

This minor is open to all students.

Campus Locations: Main and Online

Contact Information

Joydeep Srivastava, Marketing Department Chair
Alter Hall, Room 515
215-204-1620
jsrivastava@temple.edu

Katie Gerst, Marketing Department Deputy Chair
Alter Hall, Room 519
215-204-5961
katie.gerst@temple.edu

Requirements

• Open to business or non-business students.

• Course List

  Code	Title	Credit Hours
  Prerequisite Courses
  Select one of the following:		3
  ECON 1101	Macroeconomic Principles
  or ECON 1102	Microeconomic Principles
  or ECON 1901	Honors Macroeconomic Principles
  or ECON 1902	Honors Microeconomic Principles
  MKTG 2101	Marketing Management	3
  or MKTG 2901	Honors Marketing Management
  Select one of the following:		3
  BA 2196	Business Communications 1
  or BA 2996	Honors Business Communications
  ADV 1196	Persuasive Writing
  JRN 1196	Writing and Reporting
  PR 1496	News Writing and Media Relations
  Select one of the following:		3-4
  STAT 2103	Statistical Business Analytics 2
  or STAT 2903	Honors Statistical Business Analytics
  MATH 3031	Probability Theory 3
  Required Courses
  MKTG 3511	Marketing Research	3
  MKTG 3596	Consumer and Buyer Behavior	3
  Electives 4
  Select two of the following:		6
  MKTG 3501	Integrated Marketing Communications
  MKTG 3504	Professional Selling and Sales Management
  MKTG 3506	Retail Management
  MKTG 3508	Digital Marketing
  MKTG 3509	Customer Data Analytics
  MKTG 3513	Service Marketing
  MKTG 3514	Sustainable Consumer Centric Innovation
  MKTG 3580	Special Topics - Marketing
  Total Credit Hours		24-25

  ¹

  This course has additional prerequisites of BA 1103/BA 1903 or HRM 1101/HRM 1901.

  ²

  This course has additional prerequisites of STAT 1001/MATH 1022/MATH 1021 and STAT 1102/STAT 1902/MATH 1031/MATH 1041/MATH 1941.

  ³

  This course has additional prerequisite of MATH 1042, MATH 1942, MATH 1951, or MATH 2043.

  ⁴

  Students are encouraged to "smart pair" the electives for career readiness (e.g. Communications: MKTG 3501 and MKTG 3508; Sales: MKTG 3504 and MKTG 3501; Retailing and Business-to-Business: MKTG 3506 and MKTG 3508).

• A grade point average of 2.0 in the minor is required as well as a minimum grade of C in each course, including MKTG 2101.
• Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor or certificate.
• Courses for the minor must be completed prior to graduation; if completed, the minor will be recorded on the final transcript upon graduation.
• To declare or rescind this minor, visit the Fox School of Business and Management.
• Many of these courses are available online.

Interested students should discuss with their home college advisors how the courses in the minor will fit into their overall degree plan and are strongly encouraged to declare the minor early in their academic career.