Marketing Minor

  • Open only to business or School of Sport, Tourism & Hospitality Management students.
  • The Marketing minor allows students to explore a firm's value creation, customer acquisition, and development and retention processes, expanding career options especially for students with majors in Business Management, Entrepreneurship, Finance, Human Resources, International Business, Management Information Systems, and Real Estate. Students can develop career based competencies in the marketing minor. 
  • Both Fox and STHM students are required to take MKTG 2101 as part of their School Foundation requirements. STHM students would need to also complete STAT 2103/STAT 2903 as a prerequisite. 
  • Four additional Marketing courses required (all four must be taken at Temple University):
    Required Courses 1
    MKTG 3511Marketing Research3
    MKTG 3596Consumer and Buyer Behavior3
    Electives 2
    Select two of the following:6
    Marketing for the Sustainable Enterprise
    Integrated Marketing Communications
    Data Management for Business Strategies
    Sales and Sales Management
    Entrepreneurial Marketing
    Value Delivery Networks in Marketing
    Direct Marketing
    Digital Marketing
    Customer Data Analytics
    Professional Selling
    International Marketing
    Special Topics - Marketing
    Total Credit Hours12
  • A grade point average of 2.0 in the minor is required as well as a minimum grade of C in each course, including MKTG 2101.
  • Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor or certificate.
  • Courses for the minor must be completed prior to graduation; if completed, the minor will be recorded on the final transcript upon graduation.
  • For more information on this minor, visit the Marketing department.
  • To declare or rescind this minor, visit the Fox School of Business and Management.

  • Many of these courses are available online.

Interested students should discuss with their home college advisors how the courses in the minor will fit into their overall degree plan and are strongly encouraged to declare the minor early in their academic career.