Digital Marketing Minor

Overview

Students interested in expanding their career options through a general knowledge of marketing and information systems principles and specializing in digital marketing should consider completing a Minor in Digital Marketing, offered by the Department of Marketing. The Digital Marketing minor integrates marketing with digital technology and analytics to prepare students for new and emerging jobs related to analytics, blogging, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, customer relationship management, information architecture, social media, e-commerce and media design.

The Digital Marketing minor is open to all students. The minor is particularly relevant for Marketing, Human Resource Management, Business Management, and Management Information Systems students. It is also ideal for students in Lew Klein College of Media and Communication.

Campus Location: Main

Note: Select online course options may be offered at the discretion of the department.

Learn more about the Digital Marketing minor.

Contact Information

Joydeep Srivastava, Department Chair
Alter Hall, Room 515
215-204-1620
jsrivastava@temple.edu

Melissa Glenn, Department Deputy Chair
Alter Hall, Room 518
215-204-4341
melissa.glenn@temple.edu

Requirements

  • Quantitative, critical thinking, and problem-solving skills required for success in this minor; a cumulative GPA of 3.0 is recommended.
  • Eight courses required (six must be taken at Temple University):
    ECON 1101Macroeconomic Principles3
    or ECON 1901 Honors Macroeconomic Principles
    MIS 2101Digital Systems 13
    or MIS 2901 Honors Digital Systems
    MKTG 2101Marketing Management3
    or MKTG 2901 Honors Marketing Management
    MIS 2502Data and Analytics 13
    MIS 3504Digital Design and Innovation 13
    MIS 3538Social Media Innovation3
    MKTG 3501Integrated Marketing Communications3
    MKTG 3508Digital Marketing3
    Total Credit Hours24
    1

    A minimum grade of C or higher is needed to enroll in MIS 2502 and MIS 3504.

    Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor or certificate.

  • Marketing majors who declare Digital Marketing minor will complete MKTG 3501 and MKTG 3508 as well as two other Marketing electives for the Marketing major.
  • MIS majors who declare Digital Marketing minor will complete MIS 3505 instead of MIS 2502, which is already required for the MIS major.
  • Some courses are only offered once a year depending on demand for the course.
  • A cumulative grade point average of 2.0 in the minor is required as well as a minimum grade of C- in each course unless otherwise specified.
  • Courses for the minor must be completed prior to graduation; if completed, the minor will be recorded on the final transcript upon graduation.
  • To declare or rescind this minor, visit the Fox School of Business and Management.

Interested students should discuss with their home college advisors how the courses in the minor will fit into their overall degree plan and are strongly encouraged to declare the minor early in their academic career.