Marketing Education

Shimada Resource Center
College of Education
150 Ritter Annex
1301 Cecil B. Moore Ave.
Philadelphia, PA 19122
215-204-8011 (phone)
215-204-4383 (fax)

The Marketing Education curriculum is designed to prepare students who expect to teach marketing subjects in K-12 and at the 2-year college level in public and private schools. Subject area content (academic specialization) and professional education content are combined with general education content (university curriculum) in order to provide the student with a general education, a field of specialization, and professional training. Moreover, the curriculum aims to combine these elements in such proportions as to give students the balanced perspective of the relation that marketing education bears to education as a whole.

Summary of Requirements

University Curriculum

  1. All students are required to complete the university's General Education (GenEd) curriculum.
  2. All students must take 6 credits of college level math and 6 credits of English (3 in composition and 3 in literature) and pass the required state tests to be certified.
  3. All students must take a minimum of two writing-intensive courses at Temple. The specific courses that may satisfy the writing-intensive requirement for this major are EDUC 2296, SECE 3796 and MKTG 3596.

Professional Education

BSED 3241Methods of Teaching Microcomputer Applications 13
CTE 3103Curriculum in Career and Technical Education3
CTE 3372Project-Based Technical Instruction for Children3
EDUC 1255Inclusive Education for a Diverse Society3
EDUC 2103Socio-cultural Foundations of Education in the United States3
EDUC 2109Adolescent Development for Educators3
EDUC 2255Effective Use of Instructional Technology in Classrooms3
EDUC 2296Effective Teaching: Theory and Practice (WI)3
EDUC 2306Assessment and Evaluation3
EDUC 4111Classroom and Conflict Management in Grades 4 through 123
ENES 3338Foundations of Language Teaching: Teaching English Language Learners in Grades 4 to 123
SECE 3796Differentiated Literacy Instruction in the Disciplines, 7-12 (WI)3
SECE 4688Student Teaching in Secondary Education9
SECE 4801Senior Seminar and Performance Assessment in Secondary Education3
SPED 2231Introduction to Inclusive Education3
Total Credit Hours51
1

Evidence of Advanced Keyboarding Skill is required to take this course.

Academic Specialization

CTE 4285Industry Education Capstone and Field Experience for Work-Based Learning 13
or CTE 3389 Supervised Work Experience
CTE 4324Industry-Based Coordination Methods for Work-Based Learning3
CTE 4331Industry-Based Instructional Methods for Work-Based Learning3
ECON 1101Macroeconomic Principles3
ECON 1102Microeconomic Principles3
ENGR 3033Entrepreneurial Engineering3
LGLS 1102Law of Contracts3
MKTG 2101Marketing Management3
MKTG 3501Integrated Marketing Communications3
MKTG 3504Sales and Sales Management3
MKTG 3553International Marketing3
MKTG 3596Consumer and Buyer Behavior (WI)3
MATH 1013Elements of Statistics (or Introduction Course in Statistics Approved by Advisor)3
Total Credit Hours39
Minimum Hours Required for Graduation122
1

Marketing Education majors are also eligible for the Cooperative Education Certificate provided they can document wage earning experience.

Note: Courses in this section have prerequisites. See an advisor or refer to the Course Catalog

Suggested Academic Plan

B.S.ED. in Career & Technical Education: Marketing Education Concentration

Requirements for New Students starting in the 2016-2017 Academic Year

(Certain courses require that a student secure clearances as per the College of Education policy; students should check the current list of courses that require clearances found on the College of Education Blackboard Undergraduate Community.)

Year 1
FallCredit Hours
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]14
GenEd Breadth Course3
GenEd Breadth Course3
EDUC 2103Socio-cultural Foundations of Education in the United States13
ECON 1101Macroeconomic Principles3
 Term Credit Hours16
Spring
IH 0851 or 0951Mosaic: Humanities Seminar I [GY]13
GenEd Quantitative Literacy Course [GQ]14
GenEd Breadth Course3
GenEd Breadth Course3
EDUC 2255Effective Use of Instructional Technology in Classrooms3
 Term Credit Hours16
Year 2
Fall
IH 0852 or 0952Mosaic: Humanities Seminar II [GZ]3
MATH 1013Elements of Statistics (or Introductory Course in Statistics Approved by Advisor)13
ECON 1102Microeconomic Principles3
LGLS 1102Law of Contracts3
SPED 2231Introduction to Inclusive Education13
 Term Credit Hours15
Spring
EDUC 1255Inclusive Education for a Diverse Society3
EDUC 2109Adolescent Development for Educators13
EDUC 2296Effective Teaching: Theory and Practice [WI]3
CTE 3103Curriculum in Career and Technical Education3
MKTG 2101Marketing Management3
 Term Credit Hours15
Year 3
Fall
GenEd Breadth Course3
GenEd Breadth Course3-4
ENES 3338Foundations of Language Teaching: Teaching English Language Learners in Grades 4 to 12 (Restrictions: Candidacy Required)3
CTE 4324Industry-Based Coordination Methods for Work-Based Learning3
MKTG 3501Integrated Marketing Communications3
 Term Credit Hours15
Spring
CTE 3372Project-Based Technical Instruction for Children3
EDUC 4111Classroom and Conflict Management in Grades 4 through 123
CTE 4331Industry-Based Instructional Methods for Work-Based Learning3
ENGR 3033Entrepreneurial Engineering3
MKTG 3596Consumer and Buyer Behavior [WI]3
 Term Credit Hours15
Year 4
Fall
BSED 3241Methods of Teaching Microcomputer Applications (Restrictions: Candidacy Required)3
SECE 3796Differentiated Literacy Instruction in the Disciplines, 7-12 [WI] (Restrictions: Candidacy Required)3
MKTG 3504Sales and Sales Management3
MKTG 3553International Marketing3
Select one of the following:3
Industry Education Capstone and Field Experience for Work-Based Learning 
Supervised Work Experience2 
 Term Credit Hours15
Spring
SECE 4801Senior Seminar and Performance Assessment in Secondary Education3
SECE 4688Student Teaching in Secondary Education9
EDUC 2306Assessment and Evaluation3
 Term Credit Hours15
 Total Credit Hours: 122
1

Course that must be successfully completed to be eligible for Candidacy approval.

2

Marketing Education majors are also eligible for the Cooperative Education Certificate provided they can document wage earning experience.