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MKTGĀ 2101. Marketing Management. 3 Credit Hours.

Introduction to the role of marketing in the U.S. economy and within the firm. The interaction of marketing with other business functions and with society. The course focuses on the components of marketing strategy including analyzing what markets and needs the firm will serve; deciding when, where, and how the firm will meet these needs; and understanding why (i.e., a compelling business reason) the firm should implement a strategy. Includes the study of marketing mix development issues, including product development and management; pricing; integrated communications and promotion; distribution, logistics, and supply-chain management; as well as other decisions involved in this process. NOTE: A Marketing Major or Minor must earn a C in the course.

Field of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Business, Business Plus, Construction Mgt Tech, Career and Technical Education, Digital Marketing, Economics - Management Career, Economics, Entrprnrship & Innovation Mgt, Engineering Technology, Entrepreneurship, Finance, Financial Planning, General Business Studies, Horticulture, Human Resource Management, International Business, International Business Admin, Intrnl Bus - TUJ, Law & Business, Legal Studies, Management Information Systems, Marketing, Pre Business, Real Estate, Risk Management and Insurance, Supply Chain Management, Sport & Recreation Management, Statistical Sci + Data Analyt, Tourism and Hospitality Mgmt, Undeclared-Business & Mngt.

Repeatability: This course may not be repeated for additional credits.

ECON 1101|Minimum Grade of C-|May not be taken concurrently
OR ECON 1901|Minimum Grade of C-|May not be taken concurrently.

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