Overview
The Bachelor of Arts in Virtual Media Management (VMM) is an interdisciplinary program designed to prepare tomorrow's communication experts to work and lead in professional environments that require abilities to build relationships while working on virtual teams, make decisions across international boundaries, and adapt to new technologies within ever-changing virtual environments. This program can be completed either fully online or in hybrid mode. It delivers a unique combination of courses in interpersonal communication, organizational communication, mediated communication, team and group communication, all of which focus on communicating within virtual organizations and mediated environments.
Students begin this major with two 7-week courses that focus on how to work and learn effectively in virtual environments. These courses set the foundation for students to learn and be successful throughout the rest of the VMM major. The ability to communicate efficiently and effectively in virtual settings, and the ability to adapt to continual changes in mediated environments—from virtual platforms to the growth in virtual reality and avatars that represent spaces and identities—requires a novel type of preparation of students who seek to excel in the remote workplace that has become the new normal. Media corporations increasingly depend on a workforce that is capable of crossing state, national and international boundaries, working across time zones, and engaging daily with people who live and work in cultures and nations far from their own homes.
This undergraduate major addresses the cultural, organizational and mediated challenges of this type of workplace, while preparing students with the theoretical and practical knowledge for leading teams and managing media platforms in these types of mediated spaces. This major offers the value of a degree in media and communication, with a specific focus on how to manage and work within virtual environments, which can be applied to both remote and in-person work environments.
Campus Location: Main and Online
Program Code: CO-VMM-BA
Contact Information
Deborah Cai, Senior Associate Dean and Program Director
deb.cai@temple.edu
Learn more about the Bachelor of Arts in Virtual Media Management.
These requirements are for students who matriculated in academic year 2024-2025. Students who matriculated prior to fall 2024 should refer to the Archives to view the requirements for their Bulletin year.
Summary of Requirements
The degree of Bachelor of Arts may be conferred upon a student majoring in Virtual Media Management by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major.
Students must meet:
- University requirements:
- All students are required to complete the General Education (GenEd) curriculum.
- All students must take a minimum of two writing-intensive courses in their major at Temple University. VMM 4196 is required for all students completing this major. The second writing-intensive course can be selected from the following: ADV 1196, JRN 1196, CSI 2296, CSI 2696.
- Lew Klein College of Media and Communication requirements, including KLN 1001 and KLN 1002.
- Minimum 45 credit hours in Virtual Media Management major.
- Grades of C- or higher must be attained in all courses within the Virtual Media Management major.
- No more than 12 semester hours of transfer credits may be applied to Virtual Media Management major requirements.
Virtual Media Management Major Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses (all core courses are offered online) | ||
| VMM 1111 | Introduction to Virtual Media Management 1 | 3 |
| VMM 1112 | Challenges of Virtual Media Management 1 | 3 |
| VMM 3112 | Experiential Learning in Virtual Media Management 2 | 3 |
| VMM 4196 | (WI) | 3 |
| Communicating in Virtual Environments (CVE) Focus Area | ||
| Select three of the following: | 9 | |
| Introduction to Public Speaking | ||
| Persuasion | ||
| Conflict and Communication Behavior | ||
| Intercultural and Cross Cultural Conflict | ||
| Intercultural Communication | ||
| Communication, Attitudes, and Opinion | ||
| Narrative Persuasion | ||
| Public Information Media Campaigns | ||
| Communicating Leadership | ||
| Communicating Organizational Change | ||
| Global Communication and Leadership | ||
| International Studies in Media and Communication | ||
| Mediated Platforms and Environments (MPE) Focus Area | ||
| Select three of the following: | 9 | |
| Social Media Marketing | ||
| The Entrepreneurial Journalist | ||
| The Business of Journalism | ||
| Video Production for Non-Majors | ||
| Introduction to Media Business | ||
| Media and Cultural Differences | ||
| Information Technology Policy | ||
| Law and Ethics of Digital Media | ||
| Psychological Processing of Media | ||
| Creating a Media Business | ||
| Programming for Multiplatform Media | ||
| Current Issues in Media Management | ||
| Focus Area Electives | ||
| Select four courses in any combination from the CVE and MPE Focus Areas. At least two of these courses must be at or above the 3000-level. | 12 | |
| Writing Intensive Course | ||
| Select one of the following: | 3 | |
| Persuasive Writing | ||
| Resistance, Protests, and Social Movements | ||
| Risk Communication | ||
| Writing and Reporting | ||
| Communication in Media Organizations | ||
| Total Credit Hours | 45 | |
Suggested Academic Plan
Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.
Bachelor of Arts in Virtual Media Management
Suggested Plan for New Students Starting in the 2024-2025 Academic Year
| Year 1 | ||
|---|---|---|
| Fall | Credit Hours | |
| VMM 1111 | Introduction to Virtual Media Management | 3 |
| VMM 1112 | Challenges of Virtual Media Management | 3 |
| KLN 1001 | Klein First-Year Seminar | 1 |
| ENG 0802 | Analytical Reading and Writing [GW] or Analytical Reading and Writing: ESL [GW] or Honors Analytical Reading and Writing [GW] | 4 |
| GenEd Quantitative Literacy Course GQ | 4 | |
| Credit Hours | 15 | |
| Spring | ||
| Communicating in Virtual Environments (CVE) Focus Area Course #1 | 3 | |
| Mediated Platforms and Environments (MPE) Focus Area Course #1 | 3 | |
| KLN 1002 | Klein College Introduction to Professional Development | 1 |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| Credit Hours | 16 | |
| Year 2 | ||
| Fall | ||
| CVE Focus Area Course #2 | 3 | |
| MPE Focus Area Course #2 | 3 | |
| IH 0851 or IH 0951 | Intellectual Heritage I: The Good Life [GY] or Honors Intellectual Heritage I: The Good Life [GY] | 3 |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| CVE Focus Area Course #3 | 3 | |
| MPE Focus Area Course #3 | 3 | |
| IH 0852 or IH 0952 | Intellectual Heritage II: The Common Good [GZ] or Honors Intellectual Heritage II: The Common Good [GZ] | 3 |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| Credit Hours | 15 | |
| Year 3 | ||
| Fall | ||
| VMM 3112 | Experiential Learning in Virtual Media Management | 3 |
| Select one of the following WI courses: | 3 | |
| Persuasive Writing [WI] | ||
| Resistance, Protests, and Social Movements [WI] | ||
| Risk Communication [WI] | ||
| Writing and Reporting [WI] | ||
| Communication in Media Organizations [WI] | ||
| Electives | 10 | |
| Credit Hours | 16 | |
| Spring | ||
| CVE or MPE Focus Area Course (3000-4999) | 3 | |
| CVE or MPE Focus Area Course (3000-4999) | 3 | |
| Electives | 10 | |
| Credit Hours | 16 | |
| Year 4 | ||
| Fall | ||
| VMM 4196 | 3 | |
| CVE or MPE Focus Area Course (any level) | 3 | |
| Electives | 10 | |
| Credit Hours | 16 | |
| Spring | ||
| CVE or MPE Focus Area Course (any level) | 3 | |
| Electives | 12 | |
| Credit Hours | 15 | |
| Total Credit Hours | 124 | |
Accelerated Programs
Students may opt to pursue an accelerated +1 program, enabling them to complete both a bachelor's degree and master's degree in less time than the traditional route.
The following accelerated program is available to students in the Virtual Media Management BA:
Lew Klein College of Media and Communication