The Minor in Public Relations, offered by the Department of Advertising and Public Relations, consists of seven courses (21 s.h.) which provide students in other programs at Temple University the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate effectively and lead at the organizational, team and individual levels.
The goal of the Public Relations minor is to help students understand public relations is a communication and relational process, not a position. Viewed this way, public relations requires responsible, thoughtful reflection and action from all levels of organizations, not just those in leadership positions. This approach requires competencies of self-awareness, oral and written communication skills, ethical decision-making and action, and the ability to understand audiences and generate mutual win-win scenarios using a variety of communication tools to generate a vision and lead with, through, and for others to bring about positive change.
This program will build both knowledge and skills for students to understand true public relations, e.g., "relating" to publics in a meaningful and continuous two-way dialogue built on mutual trust and respect, and be able to effectively formulate a position, influence and empower others. They will be able to use the knowledge gained from this program to bridge the divide between the theoretical and practical application in the businesses (for-profit, non-profit, government and non-government organizations) and industries they work in and the communities they serve.
Campus Location: Main
Kathy Mueller, Department Chair
Gregg Feistman, Assistant Chair for Public Relations
Michelle Rambo, Senior Administrative Specialist
Advertising and Public Relations Department Office
Annenberg Hall, Room 300
|CSI 1111||Introduction to Public Speaking||3|
|PR 1496||News Writing and Media Relations (WI)||3|
|PR 1552||Introduction to Public Relations||3|
|PR 2551||Research Methods||3|
|PR 2661||Communicating Organizational Change||3|
|PR 2701||Public Relations Theory||3|
|PR 3101||Digital Media, Social Media, Audience Analytics for Public Relations||3|
|Total Credit Hours||21|