Bachelor of Arts in Media Studies and Production: Media Business Track

The Media Business Professional Option track introduces students to the business decisions, challenges, creative approaches, and ethical responsibilities of media managers and media entrepreneurs in the digital age. Students who follow this track seek career opportunities as network executives, talent agents, program developers, executive producers, or founders/owners of a digital channel, production company, recording studio, or web site development company.

Requirements for the Degree

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Media Studies and Production by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major. Students must meet:

  1. University requirements
    • All students are required to complete the General Education (GenEd) curriculum.
    • All students must take a minimum of two writing-intensive courses in the major at Temple University.
  2. Lew Klein College of Media and Communication requirements, including KLN 1001.
  3. Minimum of 45 credits in Media Studies & Production / maximum of 64 credits in Media Studies & Production.
  4. Each course that fulfills a requirement for the major must be passed with a C- or better.
  5. All prerequisites must be met unless exempted in writing.
  6. No more than 20 transfer credits may be applied to the Media Studies & Production major.
  7. No more than 8 credits in Kinesiology and Dance activities courses.
  8. No more than 12 credits total for internship, practicum, and independent study courses.

Media Studies And Production: Media Business Track Requirements

Foundation Courses
MSP 1021Introduction to Media Analysis 13
MSP 1655Introduction to Media Business 13
MSP 1701Introduction to Media Production 13
Media Policy & Ethics Requirement
Select a minimum of one of the following:3
History of Electronic Media
Information Technology Policy
Public Media
Law and Ethics of Digital Media
Public Information Media Campaigns
Media Critical Topics Requirement
Select a minimum of one of the following:3
Introduction to Media Theory
Media Research
Media Popular Culture
Media Criticism
Media Images and Analysis
Psychological Processing of Media
Media and Children (WI)
Media, Ecology, and Technology
Emergent Media Requirement
Select a minimum of one of the following:3
Introduction to Internet Studies and Web Authoring
The Video Game Industry and Game Culture
Technology and Culture
Information Society
New Media Literacies
Mobile Media
Emergent Media Production
International/Intercultural Media Issues Requirement
Select a minimum of one of the following:3
Media and Cultural Differences
Media and the Environment
Communication and Development
#ourmedia: Community, Activist, Citizens' and Radical Media
Global Media (WI)
International Studies in Media and Communication
British Media and Telecommunication
Professional Development Requirements
MSP 4039Senior Seminar 23
MSP 4785Internship (or Practicum) 33-4
Media Business Professional Option Selections
Select a minimum of 18 credit hours from the following courses, including at least (2) courses at EITHER the 2000 or 3000 level. (Two is the minimum; however, there is no limit to the number of courses taken at these levels.) 418
Media Popular Culture
The Recording Industry and Music Business
Writing Workshop
Educational Multimedia Production
History of Electronic Media
The Video Game Industry and Game Culture
Technology and Culture
Media and the Environment
Media Advertising
Media Sales
Marketing Music and Media
Genres of Media Production
Information Technology Policy
Public Media
Law and Ethics of Digital Media
#ourmedia: Community, Activist, Citizens' and Radical Media
Information Society
Global Media
Mobile Media
Creating a Media Business
Programming for Multiplatform Media
Current Issues in Media Management
Art and Business of Record Production
Communication in Media Organizations (WI)
Recording Industry Practicum
Multimedia Production for Corporations and Non-Profits
Total Credit Hours45-46

About the Professional Development Requirements

Senior Seminar and Internship

The academic experience for all Media Studies & Production majors culminates with the Professional Development requirements, which include: MSP 4039 Senior Seminar (3 credits) and MSP 4785 Internship (3 or 4 credits). (NOTE: To qualify for an internship, students must have Junior or Senior standing, a minimum of 2.75 GPA, and passing grades (C-) in the Media Studies & Production requirement courses. For students with a GPA lower than 2.75, a Practicum must be completed in place of the Internship).

Internship opportunities exist locally (at virtually every media-oriented organization in the greater Philadelphia region), nationally (in New York City, Los Angeles, Chicago, and other U.S. media markets), and internationally (in London, Dublin, Paris, Barcelona, Hong Kong, and Tokyo through the Lew Klein College of Media and Communication's Global Opportunities Program and Temple's Education Abroad Office). Students who wish to enroll in a second internship as an elective can take MSP 4786 for 1 to 3 credit hours.

Together, these courses provide students the opportunity to explore their potential professional futures.

Practica

Students with a GPA lower than 2.75 must complete a Practicum instead of the Internship. There are six (6) practica options:

MSP 4487TUTV Practicum3
MSP 4596TV News Production Practicum - Temple Update4
MSP 4597Sports Production Practicum4
MSP 4687Recording Industry Practicum3
MSP 4787Television Production Workshop Practicum3 to 8
MSP 4887Radio Production Practicum3

Students enrolled in TUTV Practicum (MSP 4487) play a key role in the operation of Temple University Television (TUTV) and will work with the course instructor, engineering staffers and others to schedule the station and produce original content. In the TV News Production Practicum - Temple Update (MSP 4596), students produce a weekly live-to-tape TV newsmagazine that airs on local cable TV. The Sports Production Practicum (MSP 4597) is a weekly sports program produced by students. Recording Industry Practicum (MSP 4687) is an intensive, practical course that engages students in the day-to-day operation of our student-run record label. Television Production Workshop Practicum (MSP 4787) also fulfills the requirement of a practicum and involves the production of various content also for broadcast on local cable.

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Media Studies & Production: Media Business Track

Requirements for New Students starting in the 2021-2022 Academic Year

Year 1
FallCredit Hours
MSP 1655Introduction to Media Business (Foundation Requirement)3
MSP 1701Introduction to Media Production (Foundation Requirement)3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Quantitative Literacy Course [GQ]4
KLN 1001Klein First-Year Seminar1
 Term Credit Hours15
Spring
MSP 1021Introduction to Media Analysis (Foundation Requirement)3
Select one of the following courses from the Media Business Track Professional Option Requirement (Other options may be possible depending upon completed prerequisites.)13
The Recording Industry and Music Business 
Writing Workshop [WI] 
GenEd Breadth Course - consult with your Advisor3
GenEd Breadth Course - consult with your Advisor3
GenEd Breadth Course - consult with your Advisor3
 Term Credit Hours15
Year 2
Fall
Media Business 2000-3000 level Track Professional Option Course (minimum of two courses required at 2000-3000 level)13-4
Media Business 2000-3000 level Track Professional Option Course (select a 2000-3000 level course if not yet completed; if completed, select any Media Business Track Course)13
IH 0851 or 0951Intellectual Heritage I: The Good Life [GY]3
GenEd Breadth Course - consult with your Advisor3-4
GenEd Breadth Course - consult with your Advisor3
 Term Credit Hours15-16
Spring
Media Business Track Professional Option Course13-4
Media Critical Topics Requirement Course13
IH 0852 or 0952Intellectual Heritage II: The Common Good [GZ]3
GenEd Breadth Course - consult with your Advisor3
Non-MSP Elective3
 Term Credit Hours15-16
Year 3
Fall
Media Business Track Professional Option Course13-4
Emergent Media Requirement Course3
GenEd Breadth Course - consult with your Advisor3
Non-MSP Electives7
 Term Credit Hours16-17
Spring
Media Business Track Professional Option Course13-4
International/Intercultural Media Issues Requirement Course13
Non-MSP Electives10
 Term Credit Hours16
Year 4
Fall
MSP 4039Senior Seminar (Professional Development Requirement)3
Media Policy & Ethics Requirement Course13
Non-MSP Electives10
 Term Credit Hours16
Spring
Select one of the following courses from the Professional Development Internship/Practica Requirement:13-4
Internship 
TUTV Practicum2 
TV News Production Practicum - Temple Update [WI]2 
Sports Production Practicum [WI]2 
Recording Industry Practicum3 
Television Production Workshop Practicum2 
Radio Production Practicum (Not offered every year.)3 
Non-MSP Electives13
 Term Credit Hours16-17
 Total Credit Hours: 124-128