Bachelor of Arts in Communication Studies: Communication and Entrepreneurship Track
Learn more about the Bachelor of Arts in Communication Studies.
This track focuses on the intersection between the field of communication and entrepreneurship. Classes will reflect the communicative and functional aspect of entrepreneurship by focusing on and critiquing organizational development. Developed from principles of digital convergence and innovation, this track reflects the need for a host of skills that will function in the digital workplace and will allow students to consider means of developing a more nuanced understanding of capitalism and its impacts.
Summary of Requirements
The degree of Bachelor of Arts may be conferred upon a student majoring in Communication Studies by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours (s.h.) of credit with a cumulative grade point average of 2.0 overall and in the major. Students must meet:
- University requirements
- All students are required to complete the General Education (GenEd) curriculum.
- All students must take a minimum of two writing-intensive courses in the major at Temple University.
- Lew Klein College of Media and Communication requirements, including KLN 1001.
- Minimum of 42 s.h. in Communication Studies.
- Each course that fulfills a requirement for the major must be passed with a C- or better.
- Maximum of 27 s.h. in any one Klein department may be counted toward the degree.
- A maximum of 4 s.h. of Internship credit may be counted toward the degree.
- A maximum of 8 s.h. combined of Independent Study and/or Special Projects may be counted toward the degree.
- No more than 8 s.h. in Kinesiology and Dance activities courses.
- Students may participate in study away programs.
- Transfer students are required to complete a minimum of 24 s.h. of major courses at Temple.
- Communication Studies majors may minor in established Klein minors. The Communication Studies student who declares a minor must complete the entire program requirements for both the major and the minor. Courses listed for both the Communication Studies major and Klein minor will only apply towards one of the curriculums. If the class is part of an array of courses, students will be required to take a different course to satisfy the major requirement.
Communication Studies: Communication and Entrepreneurship Track Requirements
- All Communication Studies majors must take the following two foundation courses:
Course List Code Title Credit Hours CMST 1111 Communication and Public Life 3 MSP 1021 Introduction to Media Analysis 3 Total Credit Hours 6 - All majors will take five additional core courses. Students will select one course each from the categories below (15 credits). Students should plan to meet the prerequisites for courses in their selected track (see below) by taking appropriate core courses.
Course List Code Title Credit Hours Core Courses CMST 2111 Communications Seminar 1 3 Communication Theory Select one of the following: 3 Introduction to Media and Society Introduction to Advertising Journalism and Society Introduction to Media Theory Research Methods Select one of the following: 3 Introduction to Brand Strategy and Research 2 Journalism Research 1 Media Research 1 Analysis Select one of the following: 3 Introduction to Art Direction: Visual Communication 2 Media Popular Culture 1 Introduction to Public Speaking or CSI 1911Honors Introduction to Public Speaking Cross-Cultural Perspectives Select one of the following: 3 Intercultural Communication Communication, Culture and Identity Total Credit Hours 15 1 Course has prerequisites.
2 Courses in various categories can only be counted once.
- In consultation with a faculty advisor, a student must take seven courses (minimum 21 credits) from the list below.
- Within the track, a student must take at least one course from at least three different departments.
- At least four courses in the track must be taken at the 3000 or 4000 level. At least one of these four must be taken at the 4000 level.
- Students must have met the prerequisites for courses in their track by taking the appropriate core courses (see above).
- All students must take a minimum of two writing-intensive courses in the major. Writing-intensive courses end in the numbers 96, 97 and 98 and are noted (WI) in the list below.
Course List Code Title Credit Hours Communication and Entrepreneurship Track Options 21 ADV 2111 Introduction to Marketing 3 ADV 2141 Introduction to Brand Strategy and Research 1 3 ADV 2151 Introduction to Art Direction: Visual Communication 1 3 ADV 3101 Creative Thinking for Advertising 3 JRN 3401 Photography 4 JRN 3403 Documentary Photography 3 JRN 3505 Experimental Journalism 3 JRN 3704 Ethical Issues in Journalism 3 JRN 3708 Newsroom Management 3 JRN 3709 The Entrepreneurial Journalist 3 MSP 3421 Technology and Culture 3 MSP 3663 Marketing Music and Media 3 MSP 4153 3 MSP 4226 Public Media 3 MSP 4252 Law and Ethics of Digital Media 3 MSP 4324 3 MSP 4446 Psychological Processing of Media 3 MSP 4454 Public Information Media Campaigns 3 MSP 4496 Global Media (WI) 3 MSP 4497 Media and Children (WI) 3 MSP 4541 Mobile Media 3 MSP 4614 Creating a Media Business 3 MSP 4657 Current Issues in Media Management 3 MSP 4696 Communication in Media Organizations (WI) 3 1 Courses in various categories can only be counted once.
Suggested Academic Plan
Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.
Bachelor of Arts in Communication Studies: Communication and Entrepreneurship Track
Requirements for New Students starting in the 2022-2023 Academic Year
Year 1 | ||
---|---|---|
Fall | Credit Hours | |
CMST 1111 | Communication and Public Life | 3 |
Select one of the following (Communication Theory): | 3 | |
Introduction to Media and Society | ||
Introduction to Advertising | ||
Journalism and Society | ||
Introduction to Media Theory | ||
ENG 0802, 0812, or 0902 | Analytical Reading and Writing [GW] | 4 |
GenEd Quantitative Literacy Course [GQ] | 4 | |
KLN 1001 | Klein First-Year Seminar | 1 |
Term Credit Hours | 15 | |
Spring | ||
MSP 1021 | Introduction to Media Analysis | 3 |
GenEd Breadth Course | 3 | |
GenEd Breadth Course | 3 | |
GenEd Breadth Course | 3 | |
Elective | 3 | |
Term Credit Hours | 15 | |
Year 2 | ||
Fall | ||
CMST 2111 | Communications Seminar | 3 |
Select one of the following (Analysis): | 3 | |
Introduction to Art Direction: Visual Communication | ||
Media Popular Culture | ||
Introduction to Public Speaking | ||
IH 0851 or 0951 | Intellectual Heritage I: The Good Life [GY] | 3 |
GenEd Breadth Course | 3-4 | |
GenEd Breadth Course | 3 | |
Term Credit Hours | 15 | |
Spring | ||
Select one of the following (Research Methods): | 3 | |
Introduction to Brand Strategy and Research | ||
Journalism Research | ||
Media Research | ||
Select one of the following (Cross-Cultural Perspectives): | 3 | |
Intercultural Communication | ||
Communication, Culture and Identity | ||
IH 0852 or 0952 | Intellectual Heritage II: The Common Good [GZ] | 3 |
GenEd Breadth Course | 3 | |
GenEd Breadth Course | 3 | |
Term Credit Hours | 15 | |
Year 3 | ||
Fall | ||
One CE Track Course - any level | 3 | |
One Writing-Intensive CE Track Course - any level | 3 | |
Electives | 10 | |
Term Credit Hours | 16 | |
Spring | ||
One 3000-4999 CE Track Course | 3 | |
One 3000-4999 CE Track Course | 3 | |
Electives | 10 | |
Term Credit Hours | 16 | |
Year 4 | ||
Fall | ||
One 3000-4999 Writing-Intensive CE Track Course | 3 | |
One CE Track Course - any level | 3 | |
Electives | 10 | |
Term Credit Hours | 16 | |
Spring | ||
One 4000-4999 CE Course | 3 | |
Electives | 13 | |
Term Credit Hours | 16 | |
Total Credit Hours: | 124 |