Minor in Digital Media Engagement

The Digital Media Engagement minor consists of seven courses (21 s.h.) and is designed for students in any major looking to build digital expertise to help build a marketable skill set. Students prepare to take the Google AdWords Certification Exam and the Google Analytics Individual Qualification Exam upon completion of these courses.


ADV 1102Introduction to Advertising3
ADV 1103Digital Media and Advertising3
ADV 2002Search Engine Optimization3
ADV 2005Social Media Marketing3
ADV 2131Introduction to Media Planning3
ADV 3004Klein Online Marketing Challenge3
ADV 3031Digital Analytics and Reporting3
Total Credit Hours21