Bachelor of Arts in Public Relations

The Bachelor of Arts in Public Relations consists of 18 courses (49 credit hours). In the Bachelor of Arts in Public Relations, students learn the theories of communication influencing how public relations (PR) is practiced while developing the knowledge base and skills they need for critical thinking, speaking and writing—the basic foundations for becoming a PR professional.

The goal of the Public Relations major is to help students understand public relations is an ongoing communication and relational process, not a position. Viewed this way, public relations requires responsible, thoughtful reflection and action from all levels of organizations, not just those in leadership positions. This approach requires competencies of self-awareness, oral and written communication skills, ethical decision-making and action, and the ability to understand audiences' needs, wants and desires, and generate mutual win-win scenarios using a variety of communication tools to generate a vision and lead with, through, and for others to bring about positive change.

This program will build both knowledge and skills for students to understand true public relations, e.g., "relating" to publics through building a meaningful two-way dialogue built on mutual trust and respect, and be able to effectively formulate a position and influence and empower others. They will be able to use the knowledge gained from this program to bridge the divide between the theoretical and practical application in the organizations they work in (for-profit, non-profit, government and non-government organizations) and industries and the communities they serve.

Requirements for the Degree

Summary of Requirements

  1. University requirements:
    1. New students are required to complete the General Education (GenEd) curriculum.
    2. All students must take a minimum of two writing-intensive courses. The specific writing-intensive courses required for this major are PR 1496  and PR 3096.
  2. Lew Klein College of Media and Communication requirements, including KLN 1001.
  3. Minimum of 49 credits in Public Relations courses and CSI 1111 or CSI 1911.
  4. A grade of C or higher must be attained in all required Public Relations courses and CSI 1111 or CSI 1911.
  5. An overall GPA of 2.0 must be attained in the major.
  6. No more than 12 semester hours of transfer credits may be applied to Public Relations major requirements.
  7. No more than 8 credits may be taken in Kinesiology and Dance activities courses.

Public Relations Requirements

1000-Level Core Requirements15
Introduction to Public Speaking
Honors Introduction to Public Speaking
PRactical Grammar for Public Communications
Communicating Leadership
News Writing and Media Relations
Introduction to Public Relations
2000-Level Core Requirements9
Research Methods
Leading Groups and Team Building
Public Relations Theory
3000-Level Core Requirements16-17
Public Relations Writing
Digital Media, Social Media, Audience Analytics for Public Relations
Law and Ethics in Public Relations
Diversity and Media Issues in Public Relations
Industry Essentials for Public Relations
Crisis Communication
Public Relations Field Experience
4000-Level Core Requirements9
Public Relations Campaigns and Case Studies
Public Relations Portfolio
Public Relations Management and Problems
Total Credit Hours49-50

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Public Relations

Requirements for New Students starting in the 2020-2021 Academic Year

Year 1
FallCredit Hours
PR 1101PRactical Grammar for Public Communications3
PR 1112Communicating Leadership3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Quantitative Literacy Course [GQ]4
KLN 1001Klein First-Year Seminar1
 Term Credit Hours15
CSI 1111 or 1911Introduction to Public Speaking3
PR 1496News Writing and Media Relations [WI]3
PR 1552Introduction to Public Relations3
GenEd Breadth Course3
IH 0851 or 0951Intellectual Heritage I: The Good Life [GY]3
 Term Credit Hours15
Year 2
PR 2551Research Methods3
PR 2701Public Relations Theory3
IH 0852 or 0952Intellectual Heritage II: The Common Good [GZ]3
GenEd Breadth Course3
 Term Credit Hours15
PR 2662Leading Groups and Team Building3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 3
PR 3096Public Relations Writing [WI]3
PR 3101Digital Media, Social Media, Audience Analytics for Public Relations3
PR 3201Law and Ethics in Public Relations3
PR 3202Diversity and Media Issues in Public Relations3
GenEd Breadth Course3
 Term Credit Hours16
PR 3301Industry Essentials for Public Relations1.5
PR 3302Crisis Communication1.5
PR 3587Public Relations Field Experience2
 Term Credit Hours16
Year 4
PR 4101Public Relations Campaigns and Case Studies3
PR 4102Public Relations Portfolio3
GenEd Breadth Course3
 Term Credit Hours16
PR 4501Public Relations Management and Problems3
GenEd Breadth Course3
 Term Credit Hours16
 Total Credit Hours: 124