Bachelor of Arts in Advertising: Copywriting Concentration

In an advertising agency, copywriters and art directors work in partnership to develop outstanding, innovative creative work. Copywriting students will take three advanced courses in copywriting. These advanced courses will help students develop their conceptual skills and writing talents in preparation for the competitive world of copywriting. The Portfolio class provides students the opportunity to work in teams with Art Directors and to work on the production of a professional-quality portfolio. Students following the Copywriting concentration take ADV 3022, ADV 3023, and ADV 4064.

Requirements for the Degree

Summary of Requirements

1. University requirements:
   1. New students are required to complete the General Education (GenEd) curriculum.
   2. All students must take a minimum of two writing-intensive courses. The specific writing-intensive courses required for this major are ADV 1196 and ADV 4197.
2. Lew Klein College of Media and Communication requirements.
3. Minimum of 48 credits in Advertising courses.
4. A grade of C or higher must be attained in all required Advertising courses.
5. An overall GPA of 2.0 must be attained in the major.
6. No more than 12 semester hours of transfer credits may be applied to Advertising major requirements.

Advertising: Copywriting Requirements

Internships or Diamond Edge Communications

All advertising majors are required to do either a professional internship or be involved with Diamond Edge Communications (DEC), our student-run ad agency. Both offer students valuable hands-on experience in actual advertising-related professional experiences. DEC works with local Philadelphia clients, under the supervision of an advertising professor, to develop strategic plans, research, digital and traditional creative materials, media plans and presentations. The internship program is carefully managed by our Internship Directors to help students find the best possible internship opportunities. The Internship Directors, faculty members and Klein's Director of Career Services will help students with preparation of résumés, cover letters, and LinkedIn pages. We will also guide students through the process of seeking and identifying quality internship opportunities. 

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Advertising: Copywriting Concentration

Requirements for New Students starting in the 2019-2020 Academic Year