Bachelor of Arts in Advertising: Art Direction Concentration
Learn more about the Bachelor of Arts in Advertising.
Students in Art Direction develop hands-on skills in creating both digital and traditional advertising. Students in Art Direction must develop proficiency in the Adobe Creative Suite. Concentration courses are ADV 3052, ADV 3053 and ADV 4064. These courses must be taken consecutively and cannot be taken concurrently. The Portfolio class provides students the opportunity to work in teams with copywriters and to develop a professional-quality portfolio. ADV 2052 is a recommended elective for Art Direction students.
Note: Students must apply for acceptance in the Art Direction concentration after they have completed ADV 1001 and ADV 2151. Transfer students should apply immediately upon acceptance to Temple University. For more information about the Portfolio Application process, please visit: https://kleincollege.submittable.com/submit.
Requirements for the Degree
Summary of Requirements
- University requirements:
- Lew Klein College of Media and Communication requirements, including KLN 1001.
- Minimum of 48 credits in Advertising courses.
- A grade of C or higher must be attained in all required Advertising courses.
- An overall GPA of 2.0 must be attained in the major.
- No more than 12 semester hours of transfer credits may be applied to Advertising major requirements.
Advertising: Art Direction Requirements
| Code | Title | Credit Hours |
|---|---|---|
| 1000-Level Core Requirements | 12 | |
| Introduction to Media and Society | ||
| Introduction to Advertising | ||
| Persuasive Writing | ||
| Digital Media and Advertising | ||
| 2000-Level Core Requirements | 9 | |
| Required Course | ||
| Introduction to Art Direction: Visual Communication | ||
| Select two of the following: | ||
| Introduction to Marketing | ||
| Introduction to Copywriting | ||
| Introduction to Media Planning | ||
| Introduction to Brand Strategy and Research | ||
| Upper-Level Requirements | 12 | |
| Advanced Writing for Academic and Professional Communication | ||
| Select one of the following: | ||
| Legal and Moral Issues in Advertising | ||
| Advertising and Society | ||
| Representation in the Media | ||
| Psychology of Advertising | ||
| Select one of the following: | ||
| Diamond Edge Communication 1 | ||
| Advertising Internship 1 | ||
| Select one of the following: | ||
| Advertising Campaigns | ||
| National Student Advertising Competition 1 | ||
| Art Direction Requirements | 12 | |
| Introduction to Digital Design Tools for Advertising | ||
| Art Direction I: Concept & Layout 2 | ||
| Art Direction II: Narrative and Multimedia 2 | ||
| Advertising Portfolio 2 | ||
| Advertising Electives | 3 | |
| Select a minimum of 3 credits from the following list: | ||
| Topics in Advertising 1 | ||
| Intermediate Digital Design Tools for Advertising | ||
| Introduction to Typography | ||
| Creating and Filming Advertising from Script to Screen | ||
| Introduction to Pharmaceutical Advertising | ||
| Introduction to Web Design and Development for Advertising | ||
| Personal Branding | ||
| Topics in Advertising 3000 | ||
| National Student Advertising Competition Preparation | ||
| Quantitative Advertising Research | ||
| Creative Thinking for Advertising | ||
| Total Credit Hours | 48 | |
| 1 | Requires special permission from instructor. |
| 2 | Sequence may not be taken concurrently. |
Internships or Diamond Edge Communications
All advertising majors are required to do either a professional internship or be involved with Diamond Edge Communications (DEC), our student-run ad agency. Both offer students valuable hands-on experience in actual advertising-related professional experiences. DEC works with local Philadelphia clients, under the supervision of an advertising professor, to develop strategic plans, research, digital and traditional creative materials, media plans and presentations. The internship program is carefully managed by our Internship Directors to help students find the best possible internship opportunities. The Internship Directors, faculty members and Klein's Director of Career Services will help students with preparation of résumés, cover letters, and LinkedIn pages. We will also guide students through the process of seeking and identifying quality internship opportunities.
Suggested Academic Plan
Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.
Bachelor of Arts in Advertising: Art Direction Concentration
Requirements for New Students starting in the 2022-2023 Academic Year
| Year 1 | ||
|---|---|---|
| Fall | Credit Hours | |
| ADV 1101 | Introduction to Media and Society | 3 |
| ADV 1102 | Introduction to Advertising | 3 |
| ENG 0802, 0812, or 0902 | Analytical Reading and Writing [GW] | 4 |
| KLN 1001 | Klein First-Year Seminar | 1 |
| GenEd Quantitative Literacy Course [GQ] | 4 | |
| Term Credit Hours | 15 | |
| Spring | ||
| ADV 1196 | Persuasive Writing [WI] | 3 |
| ADV 1001 | Introduction to Digital Design Tools for Advertising | 3 |
| IH 0851 or 0951 | Intellectual Heritage I: The Good Life [GY] | 3 |
| GenEd Breadth Course | 3-4 | |
| GenEd Breadth Course | 3 | |
| Term Credit Hours | 15 | |
| Year 2 | ||
| Fall | ||
| ADV 2151 | Introduction to Art Direction: Visual Communication | 3 |
| ADV 1103 | Digital Media and Advertising | 3 |
| IH 0852 or 0952 | Intellectual Heritage II: The Common Good [GZ] | 3 |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| Term Credit Hours | 15 | |
| Spring | ||
| Select two of the following: | 6 | |
| Introduction to Marketing | ||
| Introduction to Copywriting | ||
| Introduction to Media Planning | ||
| Introduction to Brand Strategy and Research | ||
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| Term Credit Hours | 15 | |
| Year 3 | ||
| Fall | ||
| Advertising Elective1 | 3 | |
| ADV 3052 | Art Direction I: Concept & Layout2 | 3 |
| Electives | 10 | |
| Term Credit Hours | 16 | |
| Spring | ||
| ADV 3053 | Art Direction II: Narrative and Multimedia | 3 |
| Select one of the following: | 3 | |
| Diamond Edge Communication3 | ||
| Advertising Internship3 | ||
| Electives | 10 | |
| Term Credit Hours | 16 | |
| Year 4 | ||
| Fall | ||
| ADV 4197 | Advanced Writing for Academic and Professional Communication [WI] | 3 |
| Select one of the following: | 3 | |
| Advertising and Society | ||
| Representation in the Media | ||
| Psychology of Advertising | ||
| Legal and Moral Issues in Advertising | ||
| Electives | 10 | |
| Term Credit Hours | 16 | |
| Spring | ||
| Select one of the following: | 3 | |
| Advertising Campaigns | ||
| National Student Advertising Competition3 | ||
| ADV 4064 | Advertising Portfolio | 3 |
| Electives | 10 | |
| Term Credit Hours | 16 | |
| Total Credit Hours: | 124 | |
| 1 | See the list of elective options under Requirements. The courses students can take to fulfill their Advertising electives will vary from semester to semester. |
| 2 | ADV 3052 requires application and acceptance into the Art Direction concentration. |
| 3 | ADV 3171, ADV 3185 and ADV 4103 require special permission from instructor. |
NOTE: Students in the Art Direction concentration must complete a portfolio review application and be accepted into the track. To begin the Art Direction courses in Year 3 Fall, students must submit the application by January 15. See https://kleincollege.submittable.com/submit or contact the Advertising and Public Relations department office for details.