Overview
The Minor in Public Relations, offered by the Department of Advertising and Public Relations, consists of seven courses (21 s.h.). It provides students in other programs at Temple University the opportunity to better prepare them for life after graduation by gaining the knowledge and skill sets required to communicate and promote effectively, as well as lead at the organizational, team and individual levels.
The goal of the Public Relations program is to empower students and understand public relations is all about two-way communication to build relationships with people of all types, and at all levels and across responsibilities. It is a career not merely a job. Public relations requires responsible, data-based and thoughtful reflection, guidance and action from all levels of organizations, not just senior leaders. It requires self-awareness, oral and written communication skills, ethical decision-making and action, and the ability to understand how and what to communicate to diverse audiences based on where they are, and their wants and needs. By doing this, PR professionals generate mutual gains using a variety of communication tools (including emerging technology—AI, VR, AR, etc.) to generate a vision and lead with, through, and for others into bringing about positive change for individuals, communities, organizations and society.
This program will give students the knowledge and skills to understand true "public relations," building and maintaining relationships with people and communities in meaningful and continuous two-way conversations on a variety of platforms. The goal of any public relations effort is to build mutual trust and respect and be able to effectively formulate and advocate for a position on an issue, and influence and empower others. Graduates will be able to use the knowledge gained from this program through an understanding of theory and the practical application in the organizations (for-profit, non-profit, government and non-government entities) and industries they work in and the communities they serve.
Campus Location: Main
Contact Information
Kathy Mueller, Department Chair
215-204-4262
kmueller@temple.edu
Steve Ryan, Assistant Professor of Instruction and Program Director, Public Relations
215-204-8506
skryan@temple.edu
Lisa D. M. Smith, Office Manager
215-204-4268
lisa.smith0005@temple.edu
Advertising and Public Relations Department Office
Annenberg Hall, Room 300
Requirements
| Code | Title | Credit Hours |
|---|---|---|
| CSI 1111 | Introduction to Public Speaking | 3 |
| PR 1496 | News Writing and Media Relations (WI) | 3 |
| PR 1552 | Introduction to Public Relations | 3 |
| PR 2551 | Research Methods | 3 |
| PR 2661 | Communicating Organizational Change | 3 |
| PR 2701 | Public Relations Theory | 3 |
| PR 3101 | Digital Media, Social Media, Audience Analytics for Public Relations | 3 |
| Total Credit Hours | 21 | |