Minor in Digital Media Engagement

The Digital Media Engagement minor consists of seven courses (21 s.h.) and is designed to target students of any major looking to build digital expertise to help build a marketable skill set. Students will be prepared to take the Google AdWords Certification Exam and the Google Analytics Individual Qualification Exam upon completion of these courses.

Requirements

ADV 1102Introduction to Advertising3
ADV 1103Digital Media and Advertising3
ADV 2002Search Engine Optimization3
ADV 2005Social Media Marketing3
ADV 2131Introduction to Media Planning3
ADV 3004Google Online Marketing Challenge3
ADV 3031Digital Analytics and Reporting3
Total Credit Hours21