Overview

The Bachelor of Arts in Virtual Media Management (VMM) is an interdisciplinary program designed to prepare tomorrow's communication experts to work and lead in professional environments that require abilities to build relationships while working on virtual teams, make decisions across international boundaries, and adapt to new technologies within ever-changing virtual environments. This program can be completed either fully online or in hybrid mode. It delivers a unique combination of courses in interpersonal communication, organizational communication, mediated communication, team and group communication, all of which focus on communicating within virtual organizations and mediated environments.

Students begin this major with two 7-week courses that focus on how to work and learn effectively in virtual environments. These courses set the foundation for students to learn and be successful throughout the rest of the VMM major. The ability to communicate efficiently and effectively in virtual settings, and the ability to adapt to continual changes in mediated environments—from virtual platforms to the growth in virtual reality and avatars that represent spaces and identities—requires a novel type of preparation of students who seek to excel in the remote workplace that has become the new normal. Media corporations increasingly depend on a workforce that is capable of crossing state, national and international boundaries, working across time zones, and engaging daily with people who live and work in cultures and nations far from their own homes.

This undergraduate major addresses the cultural, organizational and mediated challenges of this type of workplace, while preparing students with the theoretical and practical knowledge for leading teams and managing media platforms in these types of mediated spaces. This major offers the value of a degree in media and communication, with a specific focus on how to manage and work within virtual environments, which can be applied to both remote and in-person work environments.

Campus Location: Main and Online

Program Code: CO-VMM-BA

Contact Information

Deborah Cai, Senior Associate Dean and Program Director
deb.cai@temple.edu

Learn more about the Bachelor of Arts in Virtual Media Management.

These requirements are for students who matriculated in academic year 2023-2024. Students who matriculated prior to fall 2023 should refer to the Archives to view the requirements for their Bulletin year.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Virtual Media Management by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major.

Students must meet:

1. University requirements:
   • All students are required to complete the General Education (GenEd) curriculum.
   • All students must take a minimum of two writing-intensive courses in their major at Temple University. VMM 4196 is required for all students completing this major. The second writing-intensive course can be selected from the following: ADV 1196, JRN 1196, CSI 2296, CSI 2696.
2. Lew Klein College of Media and Communication requirements, including KLN 1001 and KLN 1002.
3. Minimum 45 credit hours in Virtual Media Management major.
4. Grades of C- or higher must be attained in all courses within the Virtual Media Management major.
5. No more than 12 semester hours of transfer credits may be applied to Virtual Media Management major requirements.

Virtual Media Management Major Requirements

¹

Students should complete VMM 1111 and VMM 1112 in their first semester of the major.

²

Students should complete VMM 3112 during the last two years in the major.

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Virtual Media Management

Suggested Plan for New Students Starting in the 2023-2024 Academic Year