International Marketing Concentration

Summary of Requirements

University Requirements

All new students are required to complete the university's General Education (GenEd) curriculum.

Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.

College Requirements

Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. International Business students must maintain a 2.0 GPA overall and a 2.0 GPA in the major to graduate. To calculate the GPA in the major, use the major GPA calculator.

Major Requirements

Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.

Requirements of International Marketing Concentration

Undergraduate students may earn a Bachelor of Business Administration (B.B.A.) degree in International Business Administration (IB) with a concentration in International Marketing. Students are strongly encouraged to pursue a complementary major or minor to enhance their professional marketability by specializing in a functional area of business and/or pursuing area studies expertise.

Foreign Language Requirement
(All students must be proficient in two languages)
Major Requirements
IB 3596Global Entrepreneurship3
IB 4587International Business Practicum 13
IB/MKTG 3553International Marketing3
Select ONE Geographical Area IB course:3
Fundamentals of Asian Business
Introduction to Asian Business
Fundamentals of Latin American Business
Fundamentals of European Business
Short Study Trip Abroad: Doing Business in a Foreign Country
Concentration Requirements
IB 3581International Business Internship3
or IB 3585 International Business Internship
Select two of the following:6
Integrated Marketing Communications
Sales and Sales Management
Entrepreneurial Marketing
Digital Marketing
Marketing Research
Total Credit Hours21
1

This major capstone is taken in the final semester, and all prerequisites must be met.

Suggested Academic Plan

Bachelor of Business Administration in International Business Administration: International Marketing Concentration

Requirements for New Students starting in the 2016-2017 Academic Year

Please note that this plan is suggested only, ensuring prerequisites are met.

Year 1
FallCredit Hours
STAT 1001Quantitative Methods for Business I3
ECON 1101Macroeconomic Principles3
HRM 1101Leadership and Organizational Management3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
Foreign Language or Free Elective3-4
 Term Credit Hours16-17
Spring
STAT 1102Quantitative Methods for Business II3
ECON 1102Microeconomic Principles3
LGLS 1101Legal Environment of Business3
IH 0851 or 0951Mosaic: Humanities Seminar I [GY]3
Foreign Language or Free Elective3-4
 Term Credit Hours15-16
Year 2
Fall
STAT 2103Statistical Business Analytics (waives GenEd Quantitative Literacy requirement)4
ACCT 2101Financial Accounting3
MIS 2101Information Systems in Organizations3
BA 2104Excel for Business Applications1
IH 0852 or 0952Mosaic: Humanities Seminar II [GZ]3
Foreign Language or Free Elective3
 Term Credit Hours17
Spring
ACCT 2102Managerial Accounting3
MKTG 2101Marketing Management3
BA 2101Professional Development Strategies1
BA 2196Business Communications [WI]3
RMI 2101Introduction to Risk Management3
Foreign Language or Free Elective3
 Term Credit Hours16
Year 3
Fall
FIN 3101Financial Management3
MSOM 3101Operations Management3
BA 3102Business Society and Ethics3
IB 3101Fundamentals of International Business3
Select ONE Geographical Area IB course:3
Fundamentals of Asian Business 
Fundamentals of Latin American Business 
Fundamentals of European Business 
Short Study Trip Abroad: Doing Business in a Foreign Country 
 Term Credit Hours15
Spring
BA 3103Integrative Business Applications3
IB 3553 or MKTG 3553International Marketing3
IB 3596Global Entrepreneurship [WI]3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 4
Fall
BA 4101Global Business Policies3
Select two of the following:6
Integrated Marketing Communications 
Sales and Sales Management 
Entrepreneurial Marketing 
Digital Marketing 
Marketing Research 
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Spring
IB 4587International Business Practicum3
IB 3581 or 3585International Business Internship3
GenEd Breadth Course3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
 Total Credit Hours: 124-126