Digital Marketing Minor

  • Open to business or non-business students.
  • Integrates marketing with digital technology and analytics and prepares students for new and emerging jobs related to analytics, blogging, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, customer relationship management, information architecture, social media, e-commerce, and media design.
  • Appropriate for all students, but particularly relevant for students majoring in Advertising, Communication Studies, Marketing, Human Resource Management, Management Information Systems, and Strategic Communication.
  • Quantitative, critical thinking, and problem-solving skills required for success in this minor; a cumulative GPA of 3.0 is recommended.
  • Prerequisite courses required for non-business students:
    ECON 1101Macroeconomic Principles 13
    or ECON 1901 Honors Macroeconomic Principles
    MIS 2101Information Systems in Organizations 23
    or MIS 2901 Honors: Information Systems in Organizations
    MKTG 2101Marketing Management 23
    or MKTG 2901 Honors Marketing Management
    Total Credit Hours9
    1

     A minimum grade of C- is required in ECON 1101/ECON 1901.

    2

     A minimum grade of C is required in MIS 2101/MIS 2901 and MKTG 2101/MKTG 2901.

    Note: Prerequisite courses are not calculated in the minor GPA.

  • Five courses required (four must be taken at Temple University):
    MIS 2501Enterprise IT Architecture3
    MIS 2502Data Analytics3
    MIS 3538Social Media Innovation3
    MKTG 3507Direct Marketing3
    MKTG 3508Digital Marketing3
    Total Credit Hours15

    Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor or certificate.

  • Marketing majors who declare Digital Marketing Minor will complete MKTG 3507 and MKTG 3508 as well as two other Marketing electives for the Marketing major.
  • MIS majors who declare Digital Marketing Minor will complete:
    Required Courses
    MIS 3538Social Media Innovation3
    MKTG 3596Consumer and Buyer Behavior3
    MKTG 3507Direct Marketing3
    MKTG 3508Digital Marketing3
    Elective
    Select one of the following:3
    Media and Society
    The Business of Media
    Introduction to Media Technology
    Introduction to Internet Studies and Web Authoring
    Media & Culture
    Survey of New Media
    Web Art & Design
    Audio/Visual Newsgathering
    Design for Journalists
    Multimedia Storytelling
    Mac Design Programs I
    Introduction to Web Design
    Communication Through Graphic Design
    Information Management for Marketing Strategies
    Sales and Sales Management
    Entrepreneurial Marketing
    Marketing Research
    Data-Centric Application Development
    Digital Design and Innovation
    Information Systems Innovation
    Co-operative Experience in Management Information Systems
    Entrepreneurial and Innovative Thinking
    Total Credit Hours15
  • Some courses are only offered once a year depending on demand for the course.
  • A cumulative grade point average of 2.0 in the minor is required as well as a minimum grade of C- in each course unless otherwise specified.
  • Courses for the minor must be completed prior to graduation; if completed, the minor will be recorded on the final transcript upon graduation.
  • All interested students must meet with Dr. Michael Smith (msmith@temple.edu) to declare or rescind this minor.

Interested students should discuss with their home college advisors how the courses in the minor will fit into their overall degree plan and are strongly encouraged to declare the minor early in their academic career.