Marketing Education
Learn more about the Bachelor of Science in Education in Career and Technical Education.
Shimada Resource Center
College of Education
150 Ritter Annex
1301 Cecil B. Moore Ave.
Philadelphia, PA 19122
215-204-8011 (phone)
215-204-4383 (fax)
The Marketing Education curriculum is designed to prepare students who expect to teach marketing subjects in K-12 and at the 2-year college level in public and private schools. Subject area content (academic specialization) and professional education content are combined with general education content (university curriculum) in order to provide the student with a general education, a field of specialization, and professional training. Moreover, the curriculum aims to combine these elements in such proportions as to give students the balanced perspective of the relation that marketing education bears to education as a whole.
Summary of Requirements
University Curriculum
- All students are required to complete the university's General Education (GenEd) curriculum.
- All students must take 6 credits of college level math and 6 credits of English (3 in composition and 3 in literature) and pass the required state tests to be certified.
- All students must take a minimum of two writing-intensive courses at Temple. The specific courses that may satisfy the writing-intensive requirement for this major are EDUC 2296, SECE 3796 and MKTG 3596.
Professional Education
| Code | Title | Credit Hours |
|---|---|---|
| BSED 3241 | Methods of Teaching Microcomputer Applications 1 | 3 |
| CTE 3103 | Curriculum in Career and Technical Education | 3 |
| CTE 3372 | Project-Based Technical Instruction for Children | 3 |
| EDUC 1255 | Inclusive Education for a Diverse Society | 3 |
| EDUC 2103 | Socio-cultural Foundations of Education in the United States | 3 |
| EDUC 2109 | Adolescent Development for Educators | 3 |
| EDUC 2255 | Effective Use of Instructional Technology in Classrooms | 3 |
| EDUC 2296 | Effective Teaching: Theory and Practice (WI) | 3 |
| EDUC 2306 | Assessment and Evaluation | 3 |
| EDUC 4111 | Classroom and Conflict Management in Grades 4 through 12 | 3 |
| ENES 3338 | Foundations of Language Teaching: Teaching English Language Learners in Grades 4 to 12 | 3 |
| SECE 3796 | Differentiated Literacy Instruction in the Disciplines, 7-12 (WI) | 3 |
| SECE 4688 | Student Teaching in Secondary Education | 9 |
| SECE 4801 | Senior Seminar and Performance Assessment in Secondary Education | 3 |
| SPED 2231 | Introduction to Inclusive Education | 3 |
| Total Credit Hours | 51 | |
| 1 | Evidence of Advanced Keyboarding Skill is required to take this course. |
Academic Specialization
| Code | Title | Credit Hours |
|---|---|---|
| CTE 4285 | Industry Education Capstone and Field Experience for Work-Based Learning 1 | 3 |
| or CTE 3389 | Supervised Work Experience | |
| CTE 4324 | Industry-Based Coordination Methods for Work-Based Learning | 3 |
| CTE 4331 | Industry-Based Instructional Methods for Work-Based Learning | 3 |
| ECON 1101 | Macroeconomic Principles | 3 |
| ECON 1102 | Microeconomic Principles | 3 |
| ENGR 3033 | Entrepreneurial Engineering | 3 |
| LGLS 1102 | Law of Contracts | 3 |
| or LGLS 1112 | Law for Business | |
| MKTG 2101 | Marketing Management | 3 |
| MKTG 3501 | Integrated Marketing Communications | 3 |
| MKTG 3504 | Sales and Sales Management | 3 |
| MKTG 3553 | International Marketing | 3 |
| MKTG 3596 | Consumer and Buyer Behavior (WI) | 3 |
| MATH 1013 | Elements of Statistics (or Introduction Course in Statistics Approved by Advisor) | 3 |
| Total Credit Hours | 39 | |
| Code | Title | Credit Hours |
|---|---|---|
| Minimum Hours Required for Graduation | 122 | |
| 1 | Marketing Education majors are also eligible for the Cooperative Education Certificate provided they can document wage earning experience. |
Note: Courses in this section have prerequisites. See an advisor or refer to the Course Catalog.
Suggested Academic Plan
B.S.ED. in Career & Technical Education: Marketing Education Concentration
Requirements for New Students starting in the 2019-2020 Academic Year
(Certain courses require that a student secure clearances as per the College of Education policy; students should check the current list of courses that require clearances on the College of Education web site.)
| Year 1 | ||
|---|---|---|
| Fall | Credit Hours | |
| ENG 0802, 0812, or 0902 | Analytical Reading and Writing [GW]<sup>1</sup> | 4 |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| EDUC 2103 | Socio-cultural Foundations of Education in the United States<sup>1</sup> | 3 |
| ECON 1101 | Macroeconomic Principles | 3 |
| Term Credit Hours | 16 | |
| Spring | ||
| IH 0851 or 0951 | Intellectual Heritage I: The Good Life [GY]<sup>1</sup> | 3 |
| GenEd Quantitative Literacy Course [GQ]1 | 4 | |
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3 | |
| EDUC 2255 | Effective Use of Instructional Technology in Classrooms | 3 |
| Term Credit Hours | 16 | |
| Year 2 | ||
| Fall | ||
| IH 0852 or 0952 | Intellectual Heritage II: The Common Good [GZ] | 3 |
| MATH 1013 | Elements of Statistics (or Introductory Course in Statistics Approved by Advisor)<sup>1</sup> | 3 |
| ECON 1102 | Microeconomic Principles | 3 |
| SPED 2231 | Introduction to Inclusive Education<sup>1</sup> | 3 |
| Select one of the following: | 3 | |
| Law of Contracts | ||
| Law for Business | ||
| Term Credit Hours | 15 | |
| Spring | ||
| EDUC 1255 | Inclusive Education for a Diverse Society | 3 |
| EDUC 2109 | Adolescent Development for Educators<sup>1</sup> | 3 |
| EDUC 2296 | Effective Teaching: Theory and Practice [WI] | 3 |
| CTE 3103 | Curriculum in Career and Technical Education | 3 |
| MKTG 2101 | Marketing Management | 3 |
| Term Credit Hours | 15 | |
| Year 3 | ||
| Fall | ||
| GenEd Breadth Course | 3 | |
| GenEd Breadth Course | 3-4 | |
| ENES 3338 | Foundations of Language Teaching: Teaching English Language Learners in Grades 4 to 12 (Restrictions: Candidacy Required) | 3 |
| CTE 4324 | Industry-Based Coordination Methods for Work-Based Learning | 3 |
| MKTG 3501 | Integrated Marketing Communications | 3 |
| Term Credit Hours | 15 | |
| Spring | ||
| CTE 3372 | Project-Based Technical Instruction for Children | 3 |
| EDUC 4111 | Classroom and Conflict Management in Grades 4 through 12 | 3 |
| CTE 4331 | Industry-Based Instructional Methods for Work-Based Learning | 3 |
| ENGR 3033 | Entrepreneurial Engineering | 3 |
| MKTG 3596 | Consumer and Buyer Behavior [WI] | 3 |
| Term Credit Hours | 15 | |
| Year 4 | ||
| Fall | ||
| BSED 3241 | Methods of Teaching Microcomputer Applications (Restrictions: Candidacy Required) | 3 |
| SECE 3796 | Differentiated Literacy Instruction in the Disciplines, 7-12 [WI] (Restrictions: Candidacy Required) | 3 |
| MKTG 3504 | Sales and Sales Management | 3 |
| MKTG 3553 | International Marketing | 3 |
| Select one of the following: | 3 | |
| Industry Education Capstone and Field Experience for Work-Based Learning | ||
| Supervised Work Experience<sup>2</sup> | ||
| Term Credit Hours | 15 | |
| Spring | ||
| SECE 4801 | Senior Seminar and Performance Assessment in Secondary Education | 3 |
| SECE 4688 | Student Teaching in Secondary Education | 9 |
| EDUC 2306 | Assessment and Evaluation | 3 |
| Term Credit Hours | 15 | |
| Total Credit Hours: | 122 | |
| 1 | Course that must be successfully completed to be eligible for Candidacy approval. |
| 2 | Marketing Education majors are also eligible for the Cooperative Education Certificate provided they can document wage earning experience. |