Sport Business MS


About the Program

The goal of the Master of Science in Sport Business program is to prepare future leaders in the areas of policymaking, management, supervision, education and research. The program provides for the analysis of current trends, problems and policies that affect sport and leisure services. Designed to provide a multifaceted approach to the study of sport business, the program is structured to prepare students for a wide range of career opportunities in athletic administration, marketing and promotions, recreation and event management, and sport analytics.

Students interested in studying at the doctoral level should refer to the PhD program in Business Administration with a concentration in Tourism and Sport offered by Fox School of Business and Management.

Time Limit for Degree Completion: 4 years

Campus Location: Main and Online

Full-Time/Part-Time Status: The degree program can be completed on a full- or part-time basis.

Study Abroad: Students who wish to do their internships abroad work closely with the Center for Student Professional Development, which assists with the necessary contacts and supervision.

Areas of Specialization: Four areas of concentration are offered:

  • Athletics Administration
  • Recreation and Event Management
  • Sport Analytics
  • Sport Marketing and Promotions

Job Prospects: Students typically find placement in campus recreation, college athletics, parks and recreation, professional sports, sport governing bodies, stadium and arena management, and youth sport.

Financing Opportunities: Students are automatically considered for merit scholarships from the School of Sport, Tourism and Hospitality Management (STHM) at the time of admission. Scholarships are awarded on the basis of a student’s academic history and professional experience.

Teaching and Research Assistantships within STHM are reserved for students who are capable of teaching undergraduate classes in specialized academic areas or assisting in faculty research. Graduate Externships are also available in a variety of areas around the university. Only admitted students may be awarded assistantships and externships.

Teaching Assistants (TAs), Research Assistants (RAs), and Graduate Externs (GEs) are expected to provide between 5 and 20 hours per week of service throughout the academic year. A nine-month stipend and partial or full (up to 9 credits) tuition remission for the Fall and Spring terms are offered for TAs and RAs, depending on the number of hours worked. GEs receive a stipend only. Applications for assistantships and externships are not evaluated until a Graduate School application and all appropriate materials have been received. The evaluation of applicants for Teaching and Research Assistantships and Graduate Externships begins by March and continues until all positions have been filled.

Admission Requirements and Deadlines

Application Deadline:


  • December 15 – Early Admissions Deadline
  • March 1 – Priority Scholarship Deadline and International Deadline
  • June 30 – Final Application Deadline

Applications are processed as they arrive through the deadline. Late applications may be considered for admission if space is available.

APPLY ONLINE to this STHM graduate program.

Letters of Reference:
Number Required: 2

From Whom: Letters of recommendation should be obtained from college/university faculty members familiar with academic competence and/or past or current work supervisors.

Bachelor's Degree in Discipline/Related Discipline: All applicants must present credentials that are the equivalent of the appropriate baccalaureate degree at Temple University.

Statement of Goals: In 500 words or less, describe your short-term and long-term professional goals. Explain how this program will help you attain those goals.

Standardized Test Scores:
GRE/GMAT: Required. Individuals may qualify for a GRE/GMAT waiver based on academic or professional history. Consult an admissions advisor with any questions.

Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree at a U.S. institution, must report scores for a standardized test of English that meet these minimums:

  • TOEFL iBT: 79
  • IELTS Academic: 6.5
  • Duolingo: 110
  • PTE Academic: 68

Resume:  Current resume or CV required.

Transfer Credit: Graduate credits from an accredited institution may be transferred into the program. The credits must be equivalent to coursework offered in the Master of Science in Sport Business and cannot have been used to complete another degree either at Temple University or another institution. The grade must be a "B" (3.0 GPA) or better in order to transfer. The maximum number of credits a student may transfer is 6.

Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 36

Required Courses:

Core Courses
SRM 5201Sport Finance3
SRM 5202Sport Economics3
SRM 5212Legal Issues in Sport and Recreation3
SRM 5215Sport Marketing3
SRM 5216Strategic Management in Sport and Recreation3
SRM 5218Equity, Inclusion, and Ethics in Sport Business3
Fox School of Business and Management Courses
STAT 5001Quantitative Methods for Business3
or STHM 5111 Applied Research
Sport Business Electives
Select courses totaling 12 credits from the following: 112
Athletics Administration Concentration
Sport Facility Management
Sport Sponsorship and Sales
Fundraising and Development
Compliance in Intercollegiate Athletics
Governance and Policy in Intercollegiate Athletics
Student-Athlete Affairs in Intercollegiate Athletics
SRM Elective 2
Recreation and Event Management Concentration
Sport Facility Management
Fundraising and Development
The Business of Recreation
Evaluation of Programs and Events
Business of Non-Profit Organizations
Event Management
Sport for Development
SRM Elective 2
Sport Analytics Concentration
Introduction to Sport Analytics
Applied Sport Analytics
Advanced Sport Data Analysis and Visualization
Professional Portfolio in Sport Analytics
Sport Marketing and Promotions Concentration
Sport Sponsorship and Sales
Consumer Behavior in Sport and Recreation
Sport Media and Communication
SRM Elective 2
Capstone Course3
Select one from the following:
Graduate Internship in Sport and Recreation
Master's Project
Master's Thesis
Total Credit Hours36

Culminating Event: Students select a capstone course to complete the MS in Sport Business. As best fits their individualized program, they choose from SRM 5285 Graduate Internship in Sport and Recreation, STHM 9995 Master's Project and STHM 9996 Master's Thesis:

  • SRM 5285 utilizes a field placement with emphasis on acquisition and application of practical skills. The student completes a total of 180 contact hours in cooperation with an agency and under supervision of both the University internship coordinator and the agency-designated supervisor.
  • STHM 9995 is an option for students who do not need to undertake an internship. Students currently working in the field who seek a master’s degree to gain a promotion should not be required to find additional work outside their active employment to complete an internship. Instead, such students can complete a project related to their specific field of interest.

  • STHM 9996 is also offered as an option for any student who may opt to write a thesis, for example, in anticipation of pursuit of a doctoral degree.


Program Web Address:

Department Information:

School of Sport, Tourism and Hospitality Management

111 Speakman Hall

1810 N. 13th Street

Philadelphia, PA 19122-6083


Submission Address for Application Materials:

Department Contacts:

Assistant Director of Graduate Enrollment:

Jon Campione


Manager of Student Services:

James Alton, MSEd



Amy Giddings, PhD