Digital Marketing MS

FOX SCHOOL OF BUSINESS AND MANAGEMENT

Learn more about the Master of Science in Digital Marketing.

About the Program

The MS in Digital Marketing degree program is designed to address digital marketing best practices to empower graduates to thrive at the front line of the changing media environment. Students are equipped with the skills necessary to develop and manage a modern brand through authentic communication with customers and prospects alike. In addition, students are empowered to think strategically about how brands, their employees and society-at-large interact to hone more effective multi-platform media plans. The entire program is designed to provide students with hands-on, real-world experiences leveraging marketing research, data visualization and advanced analytics to enhance strategies that they can immediately apply to their current careers and/or to entrepreneurial initiatives.

Upon program completion, graduates pursue various marketing and/or advertising positions. Many positions relate to working and living in a multi- and omni-channel world. Today’s marketers cannot simply rely on traditional marketing and advertising alone. They must be able to segment, target and position their brand, product and service for a consumer in a strategic, timely, relevant and useful manner. Building and maintaining brand loyalty and long-term customer relationships is key. Examples of career paths upon program completion include:

  • Account Supervisor/Associate Vice President
  • Advertising Account Executive or Senior Account Executive
  • Brand Strategy Director
  • Communications Strategist
  • Content Marketing Strategist
  • Content Producer
  • Director of Digital/Mobile/Social Strategy
  • Director of Marketing/Advertising/Communications/Public Relations
  • Insights and Analytics Specialist
  • Media Planning Specialist
  • Multi-platform Account Director
  • Product Development Manager
  • Search, Social and Emerging Media Specialist
  • Senior Brand Manager
  • SEO Account Manager/Specialist

Time Limit for Degree Completion: 6 years

Campus Location: Online

Full-Time/Part-Time Status: The degree program is completed on a part-time basis.

Affiliation(s): Research interests of Fox faculty are supported by numerous centers and institutes throughout the Fox School and Temple University.

Accreditation: The MS in Digital Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

Job Prospects: The Fox Center for Student Professional Development (CSPD) provides students with career coaching and professional development resources that support the job search.

Non-Matriculated Student Policy: This program requires the student to be matriculated in the degree program.

Financing Opportunities: Citizens and permanent residents of the United States are considered domestic students and are typically eligible for federal student loans and alternative loans through private lenders. The Fox School grants 5% tuition scholarships to alumni who are admitted to the program.

Admission Requirements and Deadlines

Application Deadline:

Fall:

  • December 15 – Early Admissions Deadline
  • March 1 – Scholarship Deadline and International Deadline
  • June 30 – Final Deadline

Applications are reviewed as they are received and can sometimes be considered after the final deadline.

APPLY ONLINE to this Fox graduate program.

Letters of Reference:
Number Required: 2

From Whom: Professional references from an immediate supervisor, current or past, is preferred. An academic reference is acceptable. If self-employed, a reference from a client is permissible.

Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree from an accredited university or college is required.

Statement of Goals: Essay prompts can be found in the online application portal.

Standardized Test Scores:
GRE/GMAT: Scores may be requested based on the applicant's academic and/or professional background. Candidates with an undergraduate GPA below 3.0 are required to submit valid GMAT or GRE test scores. Consult an admissions advisor with any questions.

Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree in a country where the language of instruction is English, must report scores for a standardized test of English that meet these minimums:

  • TOEFL iBT: 90
  • IELTS Academic: 7.0
  • Duolingo: 110
  • PTE Academic: 68

Resume: Current resume or CV is required.

Transfer Credit: Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the MS program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
MIS 5001Information Technology Management3
MIS 5101Business Intelligence3
MIS 5603Social Media Innovation3
MKTG 5001Marketing Management/Strategy 13
MKTG 5101Consumer and Buyer Behavior3
MKTG 5604Digital Marketing3
MKTG 5605Digital Innovation in Product Management and Branding3
Electives 2
Select two from the following:6
Process Improvement and Innovation
User Experience Design
Marketing Research: Techniques and Application
Product Management
Customer Data Analytics
Digital Innovation in Mobile Marketing and Communication
Capstone Course
MKTG 5118Marketing MS Capstone 33
or MKTG 5182 Independent Study
Total Credit Hours30

Culminating Event: Satisfactory completion of coursework is required to earn the Digital Marketing MS.

Contacts

Program Web Address:

https://www.temple.edu/academics/degree-programs/digital-marketing-ms-bu-dmkg-ms

Department Information:

Fox School of Business and Management

1801 Liacouras Walk

701 Alter Hall (006-22)

Philadelphia, PA 19122

foxinfo@temple.edu

215-204-5890

215-204-7678

Fax: 215-204-1632

Submission Address for Application Materials:

https://foxgraduate.force.com/ERx_Forms__Portal_Register?type=fox

Department Contacts:

Academic Director:

Jennifer Sundstrom-Fitzgerald

Assistant Professor of Marketing

jen.fitzgerald@temple.edu

215-204-9142

Specialized Master's Programs Coordinator:

Rachel Carr

Senior Associate Director for Specialized Master’s Programs

foxms@temple.edu

215-204-7678