Strategic Advertising and Marketing, M.S.
FOX SCHOOL OF BUSINESS AND MANAGEMENT
Learn more about the Master of Science in Strategic Advertising and Marketing.
About the Program
The M.S. program in Strategic Advertising and Marketing (MS/STAM) is a highly specialized master’s degree jointly offered by Temple University’s Fox School of Business and Management and Klein College of Media and Communication. The curriculum is designed to bridge the gap between marketing and advertising and to remain at the front line of the changing media environment. Students are equipped with the skills necessary to build a strong brand and communicate its story to a target audience. In addition, students are empowered to think strategically about brand campaigns and hone the ability to craft multi-platform media plans, propose market research strategies, visualize data, and analyze performance metrics. The entire program is designed to provide students with hands-on, real-world experiences they can immediately apply to their current careers and/or to entrepreneurial initiatives. Student who complete the degree can:
- Fill a need among marketing and advertising professionals in a region where a balanced knowledge of marketing and advertising disciplines is critical for career advancement.
- Develop a strategic marketing and advertising plan for an organization.
- Evaluate consumer behavior and link it to marketing and advertising strategy.
- Apply strategic marketing concepts by integrating data analysis, consumer behavior, and other advertising strategies to make decisions.
Time Limit for Degree Completion: 6 years
Campus Location: Center City, Main
Full-Time/Part-Time Status: The degree program is completed on a part-time basis through evening classes.
Affiliation(s): Research is supported by Fox School of Business and Management's Center for Data Analytics, Center for Data Science, Center for Statistical Analysis, and numerous grants from government and industry.
Accreditation: All Fox School of Business and Management graduate programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
Job Prospects: Students in the MS/STAM degree program receive career coaching and professional development resources in support of their job search from the Fox Center for Student Professional Development and through the Klein College of Media and Communication Career Center. Graduates are prepared for the following roles:
- Advertising Account Executive or Senior Account Executive
- Brand Manager
- Chief Marketing Officer
- Content Marketing Strategist
- Creative Manager or Creative Director
- Director of Marketing
- Director of Mobile Strategy
- In-store and OOH Merchandiser
- Media Planner/Buyer or Media Planning Specialist
- Multi-platform Account Director or Brand Strategist
- Product Development Manager
- Search, Social and Emerging Media Specialist
- SEO Account Manager/Specialist
- VP of Marketing
Non-Matriculated Student Policy: Students with an undergraduate GPA of 3.25 or higher may be allowed to take classes under non-matriculated status. Non-matriculated students may take a maximum of 9 credits. Any additional courses require the student to be matriculated in a program.
Financing Opportunities: Citizens and permanent residents of the United States are considered domestic students and are typically eligible for federal student loans as well as alternative loans through private lenders. The Fox School grants 5% tuition scholarships to alumni who are admitted to the program. Scholarship funds are limited and available based on merit.
Admission Requirements and Deadlines
Application Deadline:
Fall:
- December 15 – Early Decision Deadline
- March 1 – Scholarship Deadline and International Deadline
- June 30 – Final Deadline
Spring:
- August 1 – Early Decision Deadline
- November 1 – Final Deadline
Applications are reviewed as they are received and can sometimes be considered after the deadline.
APPLY ONLINE to this Fox graduate program at https://fox.force.com/SiteLogin.
Letters of Reference:
Number Required: 2
From Whom: Professional references from an immediate supervisor, current or past, are preferred. Academic references are acceptable.
Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree from an accredited university or college is required.
Statement of Goals: Essay prompts can be found in the online application portal.
Standardized Test Scores:
GRE/GMAT: The GMAT or GRE may be required based on academic and professional background. Candidates with an undergraduate GPA below 3.0 are required to submit a valid GMAT or GRE test score. Please consult an admissions advisor with any questions.
Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree in a country where the language of instruction is English, must report scores for a standardized test of English that meet these minimums:
- TOEFL iBT: 90
- IELTS Academic: 7.0
- Duolingo: 110
- PTE Academic: 68
Resume: Current resume or CV is required.
Transfer Credit: Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the MS/STAM program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.
Program Requirements
General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
Required Courses:1
Code | Title | Credit Hours |
---|---|---|
Core Courses | ||
ADV 5501 | Advertising Research and Strategy | 3 |
ADV 5502 | Media Planning and Analysis | 3 |
ADV 5504 | Visual Communication and Branding | 3 |
ADV 5505 | User Experience Design and Strategy | 3 |
ADV 5506 | Advanced Strategies in SEO and SEM | 3 |
MKTG 5001 | Marketing Management/Strategy 2 | 3 |
MKTG 5101 | Consumer and Buyer Behavior | 3 |
MKTG 5104 | Marketing Strategy | 3 |
STAT 5602 | Visualization: The Art of Numbers and the Psychology of Persuasion | 3 |
Capstone Course | ||
MKTG 5118 | Marketing MS Capstone 3 | 3 |
or MKTG 5182 | Independent Study | |
Total Credit Hours | 30 |
1 | The MS/STAM program has a set curriculum without electives. Students may, however, seek up to two course substitutions. All course substitution requests are approved by the Academic Program Director, Fox's Graduate Division, and Temple University's Graduate School. |
2 | All students must begin the MS/STAM program taking MKTG 5001, which is offered each Fall and Spring term. |
3 | All MS/STAM students are encouraged to take MKTG 5118 in the Fall term, but MKTG 5182, the Independent Study option, can be approved on a case-by-case basis as the culminating course. |
Culminating Event:
Capstone Experience:
Through MKTG 5118 Marketing MS Capstone, students collaborate on a real-world business challenge in the marketplace. Each student plays a critical role in developing a comprehensive strategic marketing plan. Collaboratively, students own responsibility for accurate segmentation, targeting, positioning, value generation, and feasibility for a brand company, product, or product line. Students in the MS/STAM degree program assess the effectiveness of the brand’s current advertising and communication strategies while guiding students in the Marketing Research and Insights M.S. program on research objectives that are actionable. In turn, those students guide MS/STAM students on sound research planning, survey development, execution, and data analysis while identifying strategic outcomes. All students work together to finalize a commercial-grade marketing strategy and plan of tactics worthy of business management approval. All students learn to apply team leadership practices while developing a strategic marketing plan and gaining hands-on experience that can help accelerate a career in their respective fields. Success in this course requires playing an active role through a field research project that facilitates knowledge, skill, and competency in developing a company’s product line and robust communication strategy and plan for implementation.
Alternately, MS/STAM students may request approval to take MKTG 5182 Independent Study as their culminating course.
Advertising Courses
ADV 5501. Advertising Research and Strategy. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
ADV 5502. Media Planning and Analysis. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
ADV 5503. Persuasion and the Marketplace. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
ADV 5504. Visual Communication and Branding. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
ADV 5505. User Experience Design and Strategy. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
ADV 5506. Advanced Strategies in SEO and SEM. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
ADV 9082. Directed Projects. 1 to 8 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
ADV 9083. Directed Readings. 1 to 4 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
Marketing Courses
MKTG 5001. Marketing Management/Strategy. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 5101. Consumer and Buyer Behavior. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May not be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May not be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May not be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May not be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May not be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May not be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May not be taken concurrently.
MKTG 5102. Marketing Communications. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5103. Marketing Research: Techniques and Application. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (STAT 5001|Minimum Grade of B-|May be taken concurrently
OR (MIS 5401|Minimum Grade of B-|May be taken concurrently
AND STAT 5401|Minimum Grade of B-|May be taken concurrently)
OR (MIS 5301|Minimum Grade of B-|May be taken concurrently
AND STAT 5301|Minimum Grade of B-|May be taken concurrently))
MKTG 5104. Marketing Strategy. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5105. Electronic Commerce. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May not be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May not be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May not be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May not be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May not be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May not be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May not be taken concurrently.
MKTG 5106. Electronic Channels, Supply Chain, Logistics & Procurement. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5001|Minimum Grade of B-|May not be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May not be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May not be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May not be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May not be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May not be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May not be taken concurrently)
AND (MIS 5001|Minimum Grade of B-|May not be taken concurrently
OR MIS 5402|Minimum Grade of B-|May not be taken concurrently
OR MIS 5302|Minimum Grade of B-|May not be taken concurrently)
MKTG 5107. Product Management. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5108. Data and Financial Driven Marketing. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5109. Mobile Marketing and Communications. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5111. Customer Data Analytics. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5114. Digital and Interactive Marketing Strategy. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May not be taken concurrently
OR MKTG 5301|Minimum Grade of B-|May not be taken concurrently
OR MKTG 5401|Minimum Grade of B-|May not be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May not be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May not be taken concurrently.
MKTG 5115. International Marketing. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 5118. Marketing MS Capstone. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 5155. Elec Supply Chain Mgt. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 5156. Mktg Mgt-Digital Mktplac. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 5170. Special Topics in Marketing. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5180. Special Topics in Marketing. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5182. Independent Study. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5190. Special Topics in Marketing. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5282. Independent Study. 1 to 3 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5303. Market Analysis and Strategy. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
MKTG 5403. Market Analysis and Strategy. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
MKTG 5411. Marketing Management. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
MKTG 5502. International Marketing Management. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5601. Database Marketing. 1.5 to 3 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may be repeated for additional credit.
MKTG 5602. Quantitative Methods in Marketing. 1.5 to 3 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may be repeated for additional credit.
MKTG 5603. Direct Marketing. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may be repeated for additional credit.
MKTG 5604. Digital Marketing. 1.5 to 3 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
MKTG 5605. Digital Innovation in Product Management and Branding. 1.5 to 3 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
MKTG 5606. Digital Innovation in Mobile Marketing and Communication. 1.5 to 3 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.
Repeatability: This course may not be repeated for additional credits.
MKTG 5611. Consumer Behavior 1: Thoughtful Decisions. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5612. Consumer Behavior 2: Consumers as non-rational decision makers. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
((MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (MKTG 5611|Minimum Grade of B-|May be taken concurrently)
MKTG 5613. Customer Data Analytics 1. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5614. Customer Data Analytics 2. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
((MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (MKTG 5613|Minimum Grade of B-|May be taken concurrently)
MKTG 5615. Database Management in Marketing 1. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5616. Database Management in Marketing 2. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
((MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (MKTG 5615|Minimum Grade of B-|May be taken concurrently)
MKTG 5617. Market Research 1: Foundations of Marketing Research. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5618. Market Research 2: Marketing Intelligence. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Master of Business Admin, Master of Science.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
((MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (MKTG 5617|Minimum Grade of B-|May be taken concurrently)
AND (STAT 5001|Minimum Grade of B-|May be taken concurrently
OR STAT 5301|Minimum Grade of B-|May be taken concurrently
OR STAT 5401|Minimum Grade of B-|May be taken concurrently)
MKTG 5621. Integrated Marketing Communications. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5622. Advertising and Account Management. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5623. Direct Marketing 1. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5624. Direct Marketing 2: Program Design, Deployment and Evaluation. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5625. Digital Marketing 1: Foundations and Theories. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5626. Digital Marketing 2: Program Design and Evaluation. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
((MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (MKTG 5625|Minimum Grade of B-|May be taken concurrently)
MKTG 5635. New Product Development: Strategy and Process. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5636. Product and Brand Management. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5637. Marketing and Cross Cultural Problem Solving 1. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5638. Marketing and Cross Cultural Problem Solving 2. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (MKTG 5637|Minimum Grade of B-|May be taken concurrently)
MKTG 5641. Methods and Tools in Marketing Strategy Decisions. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently.
MKTG 5642. Critical Analysis of Strategic Decisions in Marketing Management. 1.5 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
Pre-requisites:
(MKTG 5001|Minimum Grade of B-|May be taken concurrently
OR (MKTG 5301|Minimum Grade of B-|May be taken concurrently
AND MKTG 5302|Minimum Grade of B-|May be taken concurrently)
OR (MKTG 5401|Minimum Grade of B-|May be taken concurrently
AND MKTG 5402|Minimum Grade of B-|May be taken concurrently)
OR MKTG 5303|Minimum Grade of B-|May be taken concurrently
OR MKTG 5403|Minimum Grade of B-|May be taken concurrently)
AND (MKTG 5641|Minimum Grade of B-|May be taken concurrently)
MKTG 5680. Special Topics. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
MKTG 5682. Independent Study. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
MKTG 5690. Special Topics. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
MKTG 5801. Marketing Management in the Enterprise. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 5882. Independent Study. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
MKTG 5890. Special Topics in Marketing. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
MKTG 9001. Sem-Marketing Theory Dev. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 9002. Sem-Behavior Res-Mktg. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 9003. Sem-Quant Research-Mktg. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may not be repeated for additional credits.
MKTG 9005. Seminar in Judgment and Decision Making. 3 Credit Hours.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Doctor of Philosophy.
Repeatability: This course may not be repeated for additional credits.
MKTG 9011. Proseminar in Marketing. 1 to 3 Credit Hour.
Field of Study Restrictions: Must be enrolled in one of the following Majors: Business Administration.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Degree Restrictions: Must be enrolled in one of the following Degrees: Doctor of Philosophy.
College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School, Sport Tourism Hospitality Mgt.
Repeatability: This course may be repeated for additional credit.
MKTG 9090. Sem-Sel Topics in Mktg. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
MKTG 9183. Directed Study in Marketing. 1 to 6 Credit Hour.
Level Registration Restrictions: Must be enrolled in one of the following Levels: Graduate.
Repeatability: This course may be repeated for additional credit.
Contacts
Program Web Address:
https://www.temple.edu/academics/degree-programs/strategic-advertising-and-marketing-ms-bu-stam-ms
Department Information:
Fox School of Business and Management
1801 Liacouras Walk
701 Alter Hall (006-22)
Philadelphia, PA 19122
215-204-5890
215-204-7678
Fax: 215-204-1632
Submission Address for Application Materials:
Department Contacts:
Specialized Master's Programs Coordinator:
Rachel Carr
Associate Director for Specialized Master’s Programs
215-204-7678