Strategic Advertising and Marketing, M.S.

FOX SCHOOL OF BUSINESS AND MANAGEMENT

Learn more about the Master of Science in Strategic Advertising and Marketing.

About the Program

The M.S. program in Strategic Advertising and Marketing (MS/STAM) is a highly specialized master’s degree jointly offered by Temple University’s Fox School of Business and Management and Klein College of Media and Communication. The curriculum is designed to bridge the gap between marketing and advertising and to remain at the front line of the changing media environment. Students are equipped with the skills necessary to build a strong brand and communicate its story to a target audience. In addition, students are empowered to think strategically about brand campaigns and hone the ability to craft multi-platform media plans, propose market research strategies, visualize data, and analyze performance metrics. The entire program is designed to provide students with hands-on, real-world experiences they can immediately apply to their current careers and/or to entrepreneurial initiatives. Students who complete this degree can:

  • fill a need among marketing and advertising professionals in a region where a balanced knowledge of marketing and advertising disciplines is critical for career advancement;
  • develop a strategic marketing and advertising plan for an organization;
  • evaluate consumer behavior and link it to marketing and advertising strategy; and
  • apply strategic marketing concepts by integrating data analysis, consumer behavior, and other advertising strategies to make decisions.

Time Limit for Degree Completion: 6 years

Campus Location: Main, Center City

Full-Time/Part-Time Status: The degree program is completed on a part-time basis through evening classes.

Affiliation(s): Research interests of Fox faculty are supported by numerous centers and institutes throughout the Fox School and Temple University.

Accreditation: The M.S. program in Strategic Advertising and Marketing (MS/STAM) is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

Job Prospects: Students in the MS/STAM degree program receive career coaching and professional development resources in support of their job search from the Fox Center for Student Professional Development (CSPD) and through the Klein College of Media and Communication Career Center. Graduates are prepared for the following roles:

  • Advertising Account Executive or Senior Account Executive
  • Brand Manager
  • Content Marketing Strategist
  • Creative Manager
  • Director of Marketing
  • Director of Mobile Strategy
  • In-store and OOH Merchandiser
  • Media Planner/Buyer or Media Planning Specialist
  • Multi-platform Account Director or Brand Strategist
  • Product Development Manager
  • Search, Social, and Emerging Media Specialist
  • SEO Account Manager/Specialist

Non-Matriculated Student Policy: Students with an undergraduate GPA of 3.25 or higher may be allowed to take classes under non-matriculated status. Non-matriculated students may take a maximum of 9 credits. Any additional courses require the student to be matriculated in a program.

Financing Opportunities: Citizens and permanent residents of the United States are considered domestic students and are typically eligible for federal student loans and alternative loans through private lenders. The Fox School grants 5% tuition scholarships to alumni who are admitted to the program. Scholarship funds are limited and available based on merit.

Admission Requirements and Deadlines

Application Deadline:

Fall:

  • December 15 – Early Admissions Deadline
  • March 1 – Scholarship Deadline and International Deadline
  • June 30 – Final Deadline

Spring:

  • August 1 – Early Admissions Deadline
  • November 1 – Final Deadline

Applications are reviewed as they are received and can sometimes be considered after the deadline.

APPLY ONLINE to this Fox graduate program.

Letters of Reference:
Number Required: 2

From Whom: Professional references from an immediate supervisor, current or past, are preferred. Academic references are acceptable.

Bachelor's Degree in Discipline/Related Discipline: The equivalent of a four-year U.S. baccalaureate degree from an accredited university or college is required. For three-year degrees, mark sheets must be evaluated by WES or another NACES organization.

Statement of Goals: Essay prompts can be found in the online application portal.

Standardized Test Scores:
GRE/GMAT: Scores may be requested based on the applicant's academic and/or professional background. Candidates with an undergraduate GPA below 3.0 are required to submit valid GMAT or GRE test scores. Consult an admissions advisor with any questions.

Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree in a country where the language of instruction is English, must report scores for a standardized test of English that meet these minimums:

  • TOEFL iBT: 90
  • IELTS Academic: 7.0
  • Duolingo: 110
  • PTE Academic: 68

Resume: Current resume or CV is required.

Transfer Credit: Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the MS/STAM program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:1

Core Courses
ADV 5501Advertising Research and Strategy3
ADV 5502Media Planning and Analysis3
ADV 5504Visual Communication and Branding3
ADV 5505User Experience Design and Strategy3
ADV 5506Advanced Strategies in SEO and SEM3
MKTG 5001Marketing Management/Strategy 23
MKTG 5101Consumer and Buyer Behavior3
MKTG 5104Marketing Strategy3
STAT 5602Visualization: The Art of Numbers and the Psychology of Persuasion3
Capstone Course
MKTG 5118Marketing MS Capstone 33
or MKTG 5182 Independent Study
Total Credit Hours30

Culminating Event:
Capstone Experience:
Through MKTG 5118 Marketing MS Capstone, students collaborate on a real-world business challenge in the marketplace. Each student plays a critical role in developing a comprehensive strategic marketing plan. Collaboratively, students own responsibility for accurate segmentation, targeting, positioning, value generation, and feasibility for a brand company, product, or product line. Students in the MS/STAM degree program assess the effectiveness of the brand’s current advertising and communication strategies while guiding students in the Marketing Research and Insights M.S. program on research objectives that are actionable. In turn, those students guide MS/STAM students on sound research planning, survey development, execution, and data analysis while identifying strategic outcomes. All students work together to finalize a commercial-grade marketing strategy and plan of tactics worthy of business management approval. All students learn to apply team leadership practices while developing a strategic marketing plan and gaining hands-on experience that can help accelerate a career in their respective fields. Success in this course requires playing an active role through a field research project that facilitates knowledge, skill, and competency in developing a company’s product line and robust communication strategy and plan for implementation.

Alternately, MS/STAM students may request approval to take MKTG 5182 Independent Study as their culminating course.

Contacts

Program Web Address:

https://www.temple.edu/academics/degree-programs/strategic-advertising-and-marketing-ms-bu-stam-ms

Department Information:

Fox School of Business and Management

1801 Liacouras Walk

701 Alter Hall (006-22)

Philadelphia, PA 19122

foxinfo@temple.edu

215-204-5890

215-204-7678

Fax: 215-204-1632

Submission Address for Application Materials:

https://foxgraduate.force.com/ERx_Forms__Portal_Register?type=fox

Department Contacts:

Academic Director:

Jennifer Sundstrom-Fitzgerald

jen.fitzgerald@temple.edu

215-204-9142

Specialized Master's Programs Coordinator:

Rachel Carr

Associate Director for Specialized Master’s Programs

foxms@temple.edu

215-204-7678