Marketing Research and Insights, M.S.


Learn more about the Master of Science in Marketing Research and Insights.

About the Program

The M.S. in Marketing Research and Insights is designed to allow students to acquire advanced skills and techniques that can be applied to solve complex strategic and tactical problems related to customers and competition. Students are prepared to produce actionable insights and analyses using quantitative, qualitative, and strategic information about customers, the company, and competitors. The program prioritizes the real-world application of knowledge and skills to best support students who want to accelerate their careers in marketing research. Prepared to assume responsibility for conducting marketing research and analytics, graduates are equipped for success in an ever-expanding industry.   

Time Limit for Degree Completion: 6 years

Campus Location: Main, Center City

Full-Time/Part-Time Status: The Marketing Research and Insights M.S. degree program can be completed on a full- or part-time basis.

Affiliation(s): Research interests of Fox faculty are supported by numerous centers and institutes throughout the Fox School and Temple University.

Accreditation: The M.S. in Marketing Research and Insights is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

Job Prospects: The Fox Center for Student Professional Development (CSPD) provides students with career coaching and professional development resources in support of their job search. Graduates are prepared for employment in agencies and the corporate sphere, including, but not limited to, computer/information technology, consulting, consumer products and services, energy/utilities, financial services/banking, government, healthcare, industrial products and services, manufacturing, pharmaceuticals, telecommunications, and tourism/transportation.

Non-Matriculated Student Policy: Students are required to be matriculated in the degree program.

Financing Opportunities: Citizens and permanent residents of the United States are considered domestic students and are typically eligible for federal student loans and alternative loans through private lenders. The Fox School grants 5% tuition scholarships to alumni who are admitted to the program. Scholarship funds are limited and available based on merit.

Admission Requirements and Deadlines

Application Deadline:


  • December 15 – Early Admissions Deadline
  • March 1 – Scholarship Deadline and International Deadline
  • June 30 – Final Deadline


  • August 1 – Scholarship Deadline and International Deadline
  • November 1 – Final Deadline

Applications are reviewed as they are received and will be considered after the deadline on a space-available basis.

APPLY ONLINE to this Fox graduate program.

Letters of Reference:
Number Required: 2

From Whom: Professional references from an immediate supervisor, current or past, are preferred. Academic references are acceptable.

Bachelor's Degree in Discipline/Related Discipline: The equivalent of a four-year U.S. baccalaureate degree from an accredited university or college is required. For three-year degrees, mark sheets must be evaluated by WES or another NACES organization.

Statement of Goals: Essay prompts can be found in the online application portal.

Standardized Test Scores:
GRE/GMAT: Required. Consult an admissions advisor with any questions.

Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree in a country where the language of instruction is English, must report scores for a standardized test of English that meet these minimums:

  • TOEFL iBT: 90
  • IELTS Academic: 7.0
  • Duolingo: 110
  • PTE Academic: 68

Resume: Current resume or CV is required.

Transfer Credit: Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
BA 5687MS Advanced Professional Development Strategies0
MKTG 5001Marketing Management/Strategy3
MKTG 5101Consumer and Buyer Behavior3
MKTG 5103Marketing Research: Techniques and Application3
MKTG 5104Marketing Strategy3
MKTG 5111Customer Data Analytics3
STAT 5001Quantitative Methods for Business3
STAT 5607Advanced Business Analytics3
Electives 16
Capstone Course 23
Marketing MS Capstone
Independent Study
Total Credit Hours30

Culminating Event:
Capstone Experience:
Through the MKTG 5118 capstone course, students collaborate on a real-world business challenge in the marketplace. Each student plays a critical role in developing a comprehensive strategic marketing plan. Collaboratively, students own responsibility for accurate segmentation, targeting, positioning, value generation, and feasibility for a brand company, product, or product line. They assess the effectiveness of the brand’s current advertising and communication strategies and determine research objectives that are actionable. Students then engage in sound research planning, survey development, execution, and data analysis while identifying strategic outcomes. They work together to finalize a commercial-grade marketing strategy and plan of tactics worthy of business management approval. All students learn to apply team leadership practices while developing a strategic marketing plan and gaining hands-on experience that can help accelerate a career. Success in this course requires playing an active role through a field research project that facilitates knowledge, skill, and competency in developing a company’s product line and robust communication strategy and plan for implementation.


Program Web Address:

Department Information:

Fox School of Business and Management

1801 Liacouras Walk

701 Alter Hall (006-22)

Philadelphia, PA 19122-6083



Fax: 215-204-1632

Submission Address for Application Materials:

Department Contacts:

Academic Director:

Sheri Lambert


Specialized Master's Programs Coordinator:

Rachel Carr

Associate Director for Specialized Master's Programs