Digital Innovation in Marketing, M.S.
About the Program
The M.S. in Digital Innovation in Marketing degree program is intended to provide graduates with the skills and understanding of modern technologies and how they can be applied in today’s complex marketing environment. Students learn the fundamentals of marketing, information systems, brand management, data, user design, and social and content marketing, and how the underlying technology supports the digital marketing function in an organization. Graduates are equipped to integrate marketing strategy with the corporate digital infrastructure and maximize the impact on the business strategy. This program is supported by the Digital Innovation in Marketing Advisory Council, made up of top leaders in the digital field who provide mentorship and curriculum guidance to students. The program provides the skills needed to:
- become a leader in driving the technology-enabled transformation of the marketing function;
- develop a digital marketing plan and analyze the key performance indicators to support it;
- apply the latest digital innovations such as mobile, location-based services, and big data to marketing campaigns;
- integrate marketing, advertising, sales, and logistics across physical and digital channels; and
- collect, analyze, and interpret digital marketing data to inform decision making.
Time Limit for Degree Completion: 6 years
Campus Location: Online
Full-Time/Part-Time Status: The degree program is completed on a part-time basis.
Affiliation(s): Research interests of Fox faculty are supported by numerous centers and institutes throughout the Fox School and Temple University.
Accreditation: The M.S. in Digital Innovation in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).
Job Prospects: The Fox Center for Student Professional Development (CSPD) provides students with career coaching and professional development resources that support the job search. Graduates of the M.S. in Digital Innovation in Marketing program are prepared for a wide range of careers involving marketing in the digital era.
Non-Matriculated Student Policy: All courses require the student to be matriculated in a program.
Financing Opportunities: Citizens and permanent residents of the United States are considered domestic students and are typically eligible for federal student loans and alternative loans through private lenders. The Fox School grants 5% tuition scholarships to alumni who are admitted to the program.
Admission Requirements and Deadlines
- December 15 – Early Admissions Deadline
- March 1 – Scholarship Deadline and International Deadline
- June 30 – Final Deadline
Applications are reviewed as they are received and can sometimes be considered after the final deadline.
Letters of Reference:
Number Required: 2
From Whom: Professional references from an immediate supervisor, current or past, is preferred. An academic reference is acceptable. If you are self-employed, a reference from a client is permissible.
Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree from an accredited university or college is required.
Statement of Goals: Essay prompts can be found in the online application portal.
Standardized Test Scores:
GRE/GMAT: Scores may be requested based on the applicant's academic and/or professional background. Candidates with an undergraduate GPA below 3.0 are required to submit valid GMAT or GRE test scores. Consult an admissions advisor with any questions.
Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree in a country where the language of instruction is English, must report scores for a standardized test of English that meet these minimums:
- TOEFL iBT: 90
- IELTS Academic: 7.0
- Duolingo: 110
- PTE Academic: 68
Resume: Current resume or CV is required.
Transfer Credit: Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.
General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30
|MIS 5001||Information Technology Management||3|
|MIS 5101||Business Intelligence||3|
|MIS 5102||Process Improvement and Innovation||3|
|MIS 5109||User Experience Design||3|
|MIS 5603||Social Media Innovation||3|
|MKTG 5604||Digital Marketing||3|
|MKTG 5605||Digital Innovation in Product Management and Branding||3|
|MKTG 5606||Digital Innovation in Mobile Marketing and Communication||3|
|MIS 5651||Digital Innovation in Marketing Capstone||6|
|Total Credit Hours||30|
All students in the Digital Innovation in Marketing M.S. program participate in a capstone experience. Students work in teams to determine a solution to an opportunity presented by the market. They develop digital tools and strategies to bring their solution to market.
Program Web Address:
Fox School of Business and Management
1801 Liacouras Walk
701 Alter Hall (006-22)
Philadelphia, PA 19122
Submission Address for Application Materials:
Amy A. Lavin, Ed.D.
Specialized Master's Programs Coordinator:
Associate Director for Specialized Master’s Programs