Digital Innovation in Marketing, M.S.

FOX SCHOOL OF BUSINESS AND MANAGEMENT

Learn more about the Master of Science in Digital Innovation in Marketing.

About the Program

The M.S. in Digital Innovation in Marketing degree program is intended to provide graduates with the skills and understanding of modern technologies and how they can be applied in today’s complex marketing environment. Students learn the fundamentals of marketing, information systems, brand management, data, user design, and social and content marketing, and how the underlying technology supports the digital marketing function in an organization. Graduates are equipped to integrate marketing strategy with the corporate digital infrastructure and maximize the impact on the business strategy. This program is supported by the Digital Innovation in Marketing Advisory Council, made up of top leaders in the digital field who provide mentorship and curriculum guidance to students. The program provides the skills needed to:

  • become a leader in driving the technology-enabled transformation of the marketing function;
  • develop a digital marketing plan and analyze the key performance indicators to support it;
  • apply the latest digital innovations such as mobile, location-based services, and big data to marketing campaigns;
  • integrate marketing, advertising, sales, and logistics across physical and digital channels; and
  • collect, analyze, and interpret digital marketing data to inform decision making.

Time Limit for Degree Completion: 6 years

Campus Location: Online

Full-Time/Part-Time Status: The degree program is completed on a part-time basis.

Affiliation(s): Research interests of Fox faculty are supported by numerous centers and institutes throughout the Fox School and Temple University.

Accreditation: The M.S. in Digital Innovation in Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB International).

Job Prospects: The Fox Center for Student Professional Development (CSPD) provides students with career coaching and professional development resources that support the job search. Graduates of the M.S. in Digital Innovation in Marketing program are prepared for a wide range of careers involving marketing in the digital era.  

Non-Matriculated Student Policy: All courses require the student to be matriculated in a program.

Financing Opportunities: Citizens and permanent residents of the United States are considered domestic students and are typically eligible for federal student loans and alternative loans through private lenders. The Fox School grants 5% tuition scholarships to alumni who are admitted to the program. 

Admission Requirements and Deadlines

Application Deadline:

Fall:

  • December 15 – Early Admissions Deadline
  • March 1 – Scholarship Deadline and International Deadline
  • June 30 – Final Deadline

Applications are reviewed as they are received and can sometimes be considered after the final deadline.

APPLY ONLINE to this Fox graduate program.

Letters of Reference:
Number Required: 2

From Whom: Professional references from an immediate supervisor, current or past, is preferred. An academic reference is acceptable. If you are self-employed, a reference from a client is permissible. 

Bachelor's Degree in Discipline/Related Discipline: A baccalaureate degree from an accredited university or college is required.

Statement of Goals: Essay prompts can be found in the online application portal. 

Standardized Test Scores:
GRE/GMAT: Scores may be requested based on the applicant's academic and/or professional background. Candidates with an undergraduate GPA below 3.0 are required to submit valid GMAT or GRE test scores. Consult an admissions advisor with any questions.

Applicants who earned their baccalaureate degree from an institution where the language of instruction was other than English, with the exception of those who subsequently earned a master’s degree in a country where the language of instruction is English, must report scores for a standardized test of English that meet these minimums:

  • TOEFL iBT: 90
  • IELTS Academic: 7.0
  • Duolingo: 110
  • PTE Academic: 68

Resume: Current resume or CV is required.

Transfer Credit: Upper-level graduate credits from an AACSB-accredited graduate business program, but not previously applied to a conferred degree, may be transferred into the M.S. program. The credits must be part of the required degree program at Temple University. To be transferred, the grade must be a "B" or better. The Admissions Committee makes recommendations for transferring credits to the department chair. The maximum number of credits a student may transfer is 6.

Program Requirements

General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 30

Required Courses:

Core Courses
MIS 5001Information Technology Management3
MIS 5101Business Intelligence3
MIS 5102Process Improvement and Innovation3
MIS 5109User Experience Design3
MIS 5603Social Media Innovation3
MKTG 5604Digital Marketing3
MKTG 5605Digital Innovation in Product Management and Branding3
MKTG 5606Digital Innovation in Mobile Marketing and Communication3
Capstone Course
MIS 5651Digital Innovation in Marketing Capstone6
Total Credit Hours30

Culminating Events:
Capstone Course:
All students in the Digital Innovation in Marketing M.S. program participate in a capstone experience. Students work in teams to determine a solution to an opportunity presented by the market. They develop digital tools and strategies to bring their solution to market.

Contacts

Program Web Address:

https://www.temple.edu/academics/degree-programs/digital-innovation-in-marketing-ms-bu-dim-ms

Department Information:

Fox School of Business and Management

1801 Liacouras Walk

701 Alter Hall (006-22)

Philadelphia, PA 19122

foxinfo@temple.edu

215-204-5890

215-204-7678

Fax: 215-204-1632

Submission Address for Application Materials:

https://foxgraduate.force.com/ERx_Forms__Portal_Register?type=fox

Department Contacts:

Academic Director:

Amy A. Lavin, Ed.D.

amyl@temple.edu

215-204-3196

Specialized Master's Programs Coordinator:

Rachel Carr

Associate Director for Specialized Master’s Programs

foxms@temple.edu

215-204-7678