Bachelor of Arts in Strategic Communication: Concentration in Public Relations

Public Relations uses communication techniques to influence behaviors and attitudes. The Public Relations concentration combines public relations classes with requirements in public speaking, leadership, persuasion, and communication theory, and is satisfied through completing 36 semester hours in the major.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major.  Students must meet:

  1. University requirements:
    • All students are required to complete the General Education (GenEd) curriculum.
    • All students must take a minimum of two writing-intensive courses in their major at Temple University.
  2. School of Media and Communication requirements.
  3. Minimum 36 credit hours in Strategic Communication, including the department's four Core courses (12 hours).
  4. Maximum 54 credit hours may be taken in Strategic Communication courses.
  5. A grade of C or higher must be attained in all required Strategic Communication courses.
  6. No more than 12 semester hours of transfer credits may be applied to Strategic Communication requirements.
  7. No more than 8 credits may be taken in Kinesiology and Dance activities courses.
     

Public Relations Concentration

Department Core Requirements
STRC 1111Public Speaking3
or STRC 1911 Honors Public Speaking
STRC 1112Communicating Leadership3
STRC 2111Introduction to Communication Theory3
STRC 2112Strategies and Tactics of Persuasion3
Concentration Core Requirements
STRC 2496News Writing and Media Relations 13
STRC 2551Media Information Gathering and Evaluation 23
STRC 2552Introduction to Public Relations3
STRC 3543Fundamentals of Public Relations Writing3
STRC 3596Advanced Public Relations Writing3
STRC 4859Public Relations Management and Case Problems 33
Required Courses in other Strategic Communication Concentrations
Select one of the following:3
Introduction to Organizational Communication
Leading Groups and Team Building
Global Communication and Leadership
Intercultural Communication
Communicating Organizational Change
Select one of the following:3
Rhetoric of Social Movements
Rhetoric and Political Culture
Rhetorical Theory
Argumentation
Rhetorical Criticism
Special Topics, Independent Study, and Internships
Special Topics in Public Relations
Special Topics in Public Relations
Special Topics in Public Relations
Directed Readings in Public Relations
Independent Study in Public Relations
Internship in Public Relations
Total Credit Hours36
1

May take STRC 2496 concurrently with either STRC 2551 or STRC 2552 (but not both).

2

Students in the PR concentration are strongly urged to take STRC 2552 before taking STRC 2551.

3

Open only to PR concentration and General Sequence students. Prerequisite: successful completion of STRC 2496, STRC 2551, STRC 2552 and STRC 3543.

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Strategic Communication: Concentration in Public Relations

Requirements for New Students starting in the 2016-2017 Academic Year

Year 1
FallCredit Hours
STRC 1112Communicating Leadership3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Quantitative Literacy Course [GQ]4
GenEd Breadth Course3
COMM 1001SMC Freshman Seminar1
 Term Credit Hours15
Spring
STRC 1111 or 1911Public Speaking3
IH 0851 or 0951Mosaic: Humanities Seminar I [GY]3
GenEd Breadth Course3-4
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 2
Fall
STRC 2496News Writing and Media Relations [WI]3
STRC 2552Introduction to Public Relations3
IH 0852 or 0952Mosaic: Humanities Seminar II [GZ]3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Spring
STRC 2111Introduction to Communication Theory3
STRC 2551Media Information Gathering and Evaluation3
GenEd Breadth Course3
Electives6
 Term Credit Hours15
Year 3
Fall
STRC 2112Strategies and Tactics of Persuasion3
STRC 3543Fundamentals of Public Relations Writing3
Electives10
 Term Credit Hours16
Spring
STRC 3596Advanced Public Relations Writing [WI]3
Electives10
Select one of the following:3
Introduction to Organizational Communication 
Leading Groups and Team Building 
Global Communication and Leadership 
Intercultural Communication 
Communicating Organizational Change 
 Term Credit Hours16
Year 4
Fall
STRC 4859Public Relations Management and Case Problems3
Electives10
Select one of the following:3
Rhetoric of Social Movements (WI) 
Argumentation 
Rhetoric and Political Culture 
Rhetorical Theory 
Rhetorical Criticism [WI] 
 Term Credit Hours16
Spring
Electives16
 Term Credit Hours16
 Total Credit Hours: 124