Bachelor of Arts in Media Studies and Production: Media Business and Entrepreneurship Track

The Media Business & Entrepreneurship Professional Option track introduces students to the practical and ethical ways to start, operate or participate in an enterprise that creates, produces, and/or distributes media content.  Students who follow this track seek career opportunities as media entrepreneurs, media production freelancers, owners/operators of production companies or recording studios, web site developers, or founders/owners of a station, channel or network.

Requirements for the Degree of Bachelor of Arts

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Media Studies and Production by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major.  Students must meet:

  1. University requirements
    • All students are required to complete the General Education (GenEd) curriculum.
    • All students must take a minimum of two writing-intensive courses in the major at Temple University.
  2. School of Media and Communication requirements.
  3. Minimum of 42 credits in Media Studies & Production / maximum of 64 credits in Media Studies & Production.
  4. Each course that fulfills a requirement for the major must be passed with a C- or better.
  5. All prerequisites must be met unless exempted in writing.
  6. No more than 20 transfer credits may be applied to the Media Studies & Production major.
  7. No more than 8 credits in Kinesiology and Dance activities courses.
  8. No more than 12 credits total for internship, practicum, and independent study courses.
     

Media Studies And Production: Media Business & Entrepreneurship Track Requirements

Foundation Courses
MSP 1011Introduction to Media Theory 13
MSP 1021Media and Society 13
MSP 1701Introduction to Media Technology 13
MSP 4785Internship (or Practicum) 23-4
MSP 4039Senior Seminar 33
Media Policy & Ethics Requirement
Select a minimum of one of the following:3
Information Technology Policy
Law and Ethics of Digital Media
History of Electronic Media (WI)
Public Information Media Campaigns
Media & Critical Topics Requirement
Select a minimum of one of the following:3
Technology and Culture
Media Criticism
Media Images and Analysis
Psychological Processing of Media
Information Society 4
Media and Children (WI)
International/Intercultural Media Issues Requirement
Select a minimum of one of the following:3
Media and Cultural Differences
Media and the Environment
Communication and Development
Global Media (WI)
Foreign Studies in BTMM
British Media and Telecommunication
Media Business & Entrepreneurship Professional Option Selections
Select a minimum of 18 credit hours from the following courses:18
The Business of Media
Educational Multimedia Production
Media Advertising
Media Sales
Marketing Music and Media
Genres of Media Production
Public Media
Information Society 4
Creating a Media Business
Programming for Multiplatform Media
Current Issues in Media Management
Art and Business of Record Production
Communication in Media Organizations (WI)
Multimedia Production for Corporations and Non-Profits
Total Credit Hours42-43
1

Must be completed within the first 45 credits at Temple University. Students transferring in to Temple need to complete at least one Media Studies & Production foundation course at Temple, unless exempted by the chair of the department.

2

All majors must have 2.75 GPA or greater to enroll in the Internship (3-4 credit hours); all other majors with a lower GPA must complete at least one Practicum (MSP 4487, MSP 4596, MSP 4597, MSP 4687, MSP 4787, MSP 4887).

3

Taken during final 30 credits.

4

If MSP 4453 is taken, student will decide whether to count it as Media & Critical Topics requirement or Media Business & Entrepreneurship option since courses in various categories can only be counted once.

Internships and Senior Seminar

The academic experience for all Media Studies & Production majors culminates with the MSP 4039 Senior Seminar and MSP 4785 Internship for 3 or 4 credit hours (NOTE: To qualify for an internship, students must have Junior or Senior standing, a minimum of 2.75 GPA, and passing grades (C-) in the Media Studies & Production requirement courses.  For students with a GPA lower than 2.75, a Practicum must be completed in place of the Internship).  Together, these courses provide students the opportunity to explore their potential professional futures.  Internship opportunities exist locally (at virtually every media-oriented organization in the greater Philadelphia region), nationally (in New York City, Los Angeles, Chicago, and other U.S. media markets), and internationally (in London, Dublin, Paris, Barcelona, Hong Kong, and Tokyo through the School of Media and Communication's Study Away Program and Temple's Education Abroad Office).  Students who wish to enroll in a second internship as an elective can take MSP 4786 for 1 to 3 credit hours.

Practica

There are six (6) practica options:

MSP 4487TUTV Practicum3
MSP 4596TV News Production Practicum - Temple Update4
MSP 4597Sports Production Practicum4
MSP 4687Recording Industry Practicum3
MSP 4787Television Production Workshop3 to 8
MSP 4887Radio Production Practicum3

Students enrolled in TUTV Practicum (MSP 4487) play a key role in the operation of Temple University Television (TUTV) and will work with the course instructor, engineering staffers and others to schedule the station and produce original content.  In the TV News Production Practicum - Temple Update (MSP 4596), students produce a weekly live-to-tape TV newsmagazine that airs on local cable TV.  The Sports Production Practicum (MSP 4597) is a weekly sports program produced by students. Recording Industry Practicum (MSP 4687) is an intensive, practical course that engages students in the day-to-day operation of our student-run record label.  Television Production Workshop (MSP 4787) also fulfills the requirement of a practicum and involves the production of various content also for broadcast on local cable.

Media Studies & Production courses designated as "Practicum" can be taken as either Media Studies & Production electives or in place of MSP 4785 Internship.

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Media Studies & Production: Media Business & Entrepreneurship Track

Requirements for New Students starting in the 2016-2017 Academic Year

Year 1
FallCredit Hours
MSP 1021Media and Society3
MSP 1701Introduction to Media Technology3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Quantitative Literacy Course [GQ]4
COMM 1001SMC Freshman Seminar1
 Term Credit Hours15
Spring
MSP 1011Introduction to Media Theory3
Media Business & Entrepreneurship Course13-4
GenEd Breadth Course3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 2
Fall
Media Business & Entrepreneurship Course13-4
IH 0851 or 0951Mosaic: Humanities Seminar I [GY]3
GenEd Breadth Course3-4
GenEd Breadth Course3
Electives3
 Term Credit Hours15
Spring
Media Business & Entrepreneurship Course13-4
Media Business & Entrepreneurship Course13-4
IH 0852 or 0952Mosaic: Humanities Seminar II [GZ]3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 3
Fall
Media Business & Entrepreneurship Course13-4
Select one of the following (International/Intercultural Media Issues Requirement):13
Media and Cultural Differences 
Media and the Environment 
Communication and Development 
Global Media [WI] 
Foreign Studies in BTMM 
British Media and Telecommunication 
Electives10
 Term Credit Hours16
Spring
Media Business & Entrepreneurship Course13-4
Select one of the following (Media & Critical Topics Requirement):13
Technology and Culture 
Media Criticism 
Media Images and Analysis 
Psychological Processing of Media 
Information Society 
Media and Children [WI] 
Electives10
 Term Credit Hours16
Year 4
Fall
MSP 4039Senior Seminar3
Select one of the following (Media Policy & Ethics Requirement):3
Information Technology Policy 
Law and Ethics of Digital Media 
History of Electronic Media [WI] 
Public Information Media Campaigns 
Electives10
 Term Credit Hours16
Spring
Select one of the following (Internship or Practica):13-4
Internship 
TUTV Practicum 
TV News Production Practicum - Temple Update [WI] 
Sports Production Practicum [WI] 
Recording Industry Practicum 
Television Production Workshop 
Radio Production Practicum 
Electives13
 Term Credit Hours16
 Total Credit Hours: 124
1

Media Business & Entrepreneurship Track has one WI built in as an option (MSP 4696).  All students are required to take at least two WI courses in their major so each competency area (Media Policy & Ethics, Media & Critical Topics, and International/Intercultural Media Issues) offers a WI option to fulfill one of the WI requirements.  If a student is eligible for MSP 4596 or MSP 4597 and chooses to take one of these courses to fulfill internship/practicum requirement, the course would also fulfill one of the WI requirements.