Bachelor of Arts in Communication Studies: Communication and Entrepreneurship Track

This track focuses on the intersection between the field of communication and entrepreneurship. Classes will reflect the communicative and functional aspect of entrepreneurship by focusing on and critiquing organizational development. Developed from principles of digital convergence and innovation, this track reflects the need for a host of skills that will function in the digital workplace and will allow students to consider means of developing a more nuanced understanding of capitalism and its impacts.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Communication Studies by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours (s.h.) of credit with a cumulative grade point average of 2.0 overall and in the major.  Students must meet:

  1. University requirements
    • All students are required to complete the General Education (GenEd) curriculum.
    • All students must take a minimum of two writing-intensive courses in the major at Temple University.
  2. School of Media and Communication requirements.
  3. Minimum of 42 s.h. in Communication Studies.
  4. Each course that fulfills a requirement for the major must be passed with a C- or better.
  5. Maximum of 27 s.h. in any one SMC department may be counted toward the degree.
  6. A maximum of 4 s.h. of Internship credit may be counted toward the degree.
  7. A maximum of 8 s.h. combined of Independent Study and/or Special Projects may be counted toward the degree.
  8. No more than 8 s.h. in Kinesiology and Dance activities courses.
  9. Students may participate in study away programs.
  10. Transfer students are required to complete a minimum of 24 s.h. of major courses at Temple.
  11. Communication Studies majors may minor in established SMC minors. The Communication Studies student who declares a minor must complete the entire program requirements for both the major and the minor.  Courses listed for both the Communication Studies major and SMC minor will only apply towards one of the curriculums.  If the class is part of an array of courses, students will be required to take a different course to satisfy the major requirement. 

Communication Studies: Communication and Entrepreneurship Track Requirements

  1. All Communication Studies majors must take the following two foundation courses:
    CMST 1111Communication and Public Life3
    MSP 1021Media and Society3
    Total Credit Hours6
  2. All majors will take five additional core courses. Students will select one course each from the categories below (15 credits). Students should plan to meet the prerequisites for courses in their selected track (see below) by taking appropriate core courses.
    Core Courses
    CMST 2111Communications Seminar 13
    Communication Theory
    Select one of the following:3
    Introduction to Media and Society
    Introduction to Advertising
    Journalism and Society
    Introduction to Media Theory
    Research Methods
    Select one of the following:3
    Introduction to Advertising Research 2
    Journalism Research 1
    Media Research 1
    Analysis
    Select one of the following:3
    Introduction to Art Direction: Visual Communication 2
    Media Popular Culture 1
    Public Speaking
    Honors Public Speaking
    Cross-Cultural Perspectives
    Select one of the following:3
    Global Communication and Leadership
    Intercultural Communication
    Total Credit Hours15
    1

    Course has prerequisites.

    2

    Courses in various categories can only be counted once.

  3. In consultation with a faculty advisor, a student must take seven courses (minimum 21 credits) from the list below.
    • Within the track, a student must take at least one course from at least three different departments.
    • At least four courses in the track must be taken at the 3000 or 4000 level.  At least one of these four must be taken at the 4000 level.
    • Students must have met the prerequisites for courses in their track by taking the appropriate core courses (see above).
    • All students must take a minimum of two writing-intensive courses in the major. Writing-intensive courses end in the numbers 96, 97 and 98 and are noted (WI) in the list below.
      Communication and Entrepreneurship Track Options21
      ADV 1004Introduction to Marketing3
      ADV 1141Introduction to Advertising Research 13
      ADV 2101Advertising Strategy and Positioning3
      ADV 2151Introduction to Art Direction: Visual Communication 13
      ADV 3101Creative Thinking for Advertising3
      JRN 3401Photography4
      JRN 3403Documentary Photography3
      JRN 3505Experimental Journalism3
      JRN 3704Ethical Issues in Journalism3
      JRN 3708Newsroom Management3
      JRN 3709The Entrepreneurial Journalist3
      MSP 3421Technology and Culture3
      MSP 3663Marketing Music and Media3
      MSP 4153Media Criticism3
      MSP 4226Public Media3
      MSP 4252Law and Ethics of Digital Media3
      MSP 4324The Video Game Industry and Game Culture3
      MSP 4446Psychological Processing of Media3
      MSP 4454Public Information Media Campaigns3
      MSP 4496Global Media (WI)3
      MSP 4497Media and Children (WI)3
      MSP 4541Mobile Media3
      MSP 4614Creating a Media Business3
      MSP 4657Current Issues in Media Management3
      MSP 4696Communication in Media Organizations (WI)3
      1

      Courses in various categories can only be counted once.

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Communication Studies: Communication and Entrepreneurship Track

Requirements for New Students starting in the 2016-2017 Academic Year

Year 1
FallCredit Hours
CMST 1111Communication and Public Life3
Select one of the following (Communication Theory):3
Introduction to Media and Society 
Introduction to Advertising 
Journalism and Society 
Introduction to Media Theory 
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Quantitative Literacy Course [GQ]4
COMM 1001SMC Freshman Seminar1
 Term Credit Hours15
Spring
MSP 1021Media and Society3
GenEd Breadth Course3
GenEd Breadth Course3
GenEd Breadth Course3
Elective3
 Term Credit Hours15
Year 2
Fall
CMST 2111Communications Seminar3
Select one of the following (Analysis):3
Introduction to Art Direction: Visual Communication 
Media Popular Culture 
Public Speaking 
IH 0851 or 0951Mosaic: Humanities Seminar I [GY]3
GenEd Breadth Course3-4
GenEd Breadth Course3
 Term Credit Hours15
Spring
Select one of the following (Research Methods):3
Introduction to Advertising Research 
Journalism Research 
Media Research 
Select one of the following (Cross-Cultural Perspectives):3
Global Communication and Leadership 
Intercultural Communication 
IH 0852 or 0952Mosaic: Humanities Seminar II [GZ]3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 3
Fall
One CE Track Course - any level3
One Writing-Intensive CE Track Course - any level3
Electives10
 Term Credit Hours16
Spring
One 3000-4999 CE Track Course3
One 3000-4999 CE Track Course 3
Electives10
 Term Credit Hours16
Year 4
Fall
One 3000-4999 Writing-Intensive CE Track Course3
One CE Track Course - any level3
Electives10
 Term Credit Hours16
Spring
One 4000-4999 CE Course3
Electives13
 Term Credit Hours16
 Total Credit Hours: 124