Bachelor of Arts in Strategic Communication: Concentration in Public Relations

Public Relations uses communication techniques to influence behaviors and attitudes. The Public Relations concentration combines public relations classes with requirements in public speaking, leadership, persuasion, and communication theory, and is satisfied through completing 36 semester hours in the major.

Note: Fall 2017 is the last semester in which students will be admitted into this program.

Summary of Requirements

The degree of Bachelor of Arts may be conferred upon a student majoring in Strategic Communication by the recommendation of the faculty and upon satisfactory completion of a minimum of 124 semester hours of credit with a cumulative grade point average of 2.0 overall and in the major. Students must meet:

  1. University requirements:
    • All students are required to complete the General Education (GenEd) curriculum.
    • All students must take a minimum of two writing-intensive courses in their major at Temple University.
  2. Lew Klein College of Media and Communication requirements.
  3. Minimum 36 credit hours in Communication & Social Influence and Public Relations courses, including the four Core courses (12 hours).
  4. Maximum 54 credit hours may be taken in Communication & Social Influence and Public Relations courses.
  5. A grade of C or higher must be attained in all required Communication & Social Influence and Public Relations courses.
  6. No more than 12 semester hours of transfer credits may be applied to Strategic Communication requirements.
  7. No more than 8 credits may be taken in Kinesiology and Dance activities courses.

Public Relations Concentration

Core Requirements
CSI 1111Introduction to Public Speaking3
or CSI 1911 Honors Introduction to Public Speaking
PR 1112Communicating Leadership3
CSI 1112Introduction to Communication and Social Influence3
CSI 1113Persuasion3
Public Relations Concentration Core Requirements
PR 1496News Writing and Media Relations (WI)3
PR 1552Introduction to Public Relations3
PR 2551Research Methods3
PR 2661Communicating Organizational Change3
PR 3096Public Relations Writing (WI) 13
PR 4501Public Relations Management and Problems 13
Public Relations Concentration Electives
Select two of the following:6
Leading Groups and Team Building
Global Communication and Leadership
Rhetoric and Civic Culture
Intercultural Communication
Public Relations Field Experience
Internship in Public Relations
Total Credit Hours36
1

For Strategic Communication students, the prerequisites for PR 3096 and PR 4501 are PR 1496, PR 1552 and permission to register for the courses.

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Strategic Communication: Concentration in Public Relations

Requirements for New Students starting in the 2017-2018 Academic Year

Year 1
FallCredit Hours
PR 1112Communicating Leadership3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Quantitative Literacy Course [GQ]4
GenEd Breadth Course3
COMM 1001SMC Freshman Seminar1
 Term Credit Hours15
Spring
CSI 1111 or 1911Introduction to Public Speaking3
IH 0851 or 0951Intellectual Heritage I: The Good Life [GY]3
GenEd Breadth Course3-4
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Year 2
Fall
PR 1496News Writing and Media Relations [WI]3
PR 1552Introduction to Public Relations3
IH 0852 or 0952Intellectual Heritage II: The Common Good [GZ]3
GenEd Breadth Course3
GenEd Breadth Course3
 Term Credit Hours15
Spring
CSI 1112Introduction to Communication and Social Influence3
PR 2551Research Methods3
GenEd Breadth Course3
Electives6
 Term Credit Hours15
Year 3
Fall
CSI 1113Persuasion3
PR 2661Communicating Organizational Change3
Electives10
 Term Credit Hours16
Spring
PR 3096Public Relations Writing [WI]3
Electives10
Select one of the following:3
Leading Groups and Team Building 
Global Communication and Leadership 
Rhetoric and Civic Culture 
Intercultural Communication 
Public Relations Field Experience 
Internship in Public Relations 
 Term Credit Hours16
Year 4
Fall
PR 4501Public Relations Management and Problems3
Electives10
Select one of the following (not yet taken):3
Leading Groups and Team Building 
Global Communication and Leadership 
Rhetoric and Civic Culture 
Intercultural Communication 
Public Relations Field Experience 
Internship in Public Relations 
 Term Credit Hours16
Spring
Electives16
 Term Credit Hours16
 Total Credit Hours: 124