Bachelor of Arts in Public Relations

The Bachelor of Arts in Public Relations consists of 18 courses (49-50 s.h.). In the Bachelor of Arts in Public Relations, students learn the theories of communication influencing how public relations (PR) is practiced while developing the knowledge base and skills they need for critical thinking, speaking and writing - the basic foundations for becoming a PR professional.

The goal of the Public Relations major is to help students understand public relations is an ongoing communication and relational process, not a position. Viewed this way, public relations requires responsible, thoughtful reflection and action from all levels of organizations, not just those in leadership positions. This approach requires competencies of self-awareness, oral and written communication skills, ethical decision-making and action, and the ability to understand audiences' needs, wants and desires, and generate mutual win-win scenarios using a variety of communication tools to generate a vision and lead with, through, and for others to bring about positive change.

This program will build both knowledge and skills for students to understand true public relations, e.g., "relating" to publics through building a meaningful two-way dialogue built on mutual trust and respect, and be able to effectively formulate a position and influence and empower others. They will be able to use the knowledge gained from this program to bridge the divide between the theoretical and practical application in the organizations they work in and the communities they serve.

Requirements for the Degree

Summary of Requirements

  1. University requirements:
    1. New students are required to complete the General Education (GenEd) curriculum.
    2. All students must take a minimum of two writing-intensive courses. The specific writing-intensive courses required for this major are PR 1496  and PR 3096.
  2. Lew Klein College of Media and Communication requirements.
  3. Minimum of 49 credits and maximum of 59 credits in Public Relations courses and CSI 1111 or CSI 1911.
  4. A grade of C or higher must be attained in all required Public Relations courses and CSI 1111 or CSI 1911.
  5. An overall GPA of 2.0 must be attained in the major.
  6. No more than 12 semester hours of transfer credits may be applied to Public Relations major requirements.
  7. No more than 8 credits may be taken in Kinesiology and Dance activities courses.

Public Relations Requirements

1000-Level Core Requirements15
Introduction to Public Speaking
Honors Introduction to Public Speaking
PRactical Grammar for Public Communications
Communicating Leadership
News Writing and Media Relations
Introduction to Public Relations
2000-Level Core Requirements15
Research Methods
Communicating Organizational Change
Leading Groups and Team Building
Global Communication and Leadership
Public Relations Theory
3000-Level Core Requirements13-14
Public Relations Writing
Digital Media, Social Media, Audience Analytics for Public Relations
Law, Ethics, Diversity and Media Issues of Public Relations
Industry Essentials for Public Relations
Crisis Communication
Public Relations Field Experience
4000-Level Core Requirements6
Public Relations Campaigns and Case Studies
Public Relations Management and Problems
Total Credit Hours49-50

Suggested Academic Plan

Please note that this is a suggested academic plan. Depending on your situation, your academic plan may look different.

Bachelor of Arts in Public Relations

Requirements for New Students starting in the 2017-2018 Academic Year

Year 1
FallCredit Hours
PR 1101PRactical Grammar for Public Communications3
PR 1112Communicating Leadership3
ENG 0802, 0812, or 0902Analytical Reading and Writing [GW]4
GenEd Quantitative Literacy Course [GQ]4
COMM 1001SMC Freshman Seminar1
 Term Credit Hours15
Spring
CSI 1111 or 1911Introduction to Public Speaking3
PR 1496News Writing and Media Relations [WI]3
PR 1552Introduction to Public Relations3
GenEd Breadth Course3
IH 0851 or 0951Intellectual Heritage I: The Good Life [GY]3
 Term Credit Hours15
Year 2
Fall
PR 2551Research Methods3
PR 2661Communicating Organizational Change3
PR 2701Public Relations Theory3
IH 0852 or 0952Intellectual Heritage II: The Common Good [GZ]3
GenEd Breadth Course3
 Term Credit Hours15
Spring
PR 2662Leading Groups and Team Building3
PR 2672Global Communication and Leadership3
GenEd Breadth Course3
GenEd Breadth Course3
Elective3
 Term Credit Hours15
Year 3
Fall
PR 3096Public Relations Writing [WI]3
PR 3101Digital Media, Social Media, Audience Analytics for Public Relations3
PR 3201Law, Ethics, Diversity and Media Issues of Public Relations3
GenEd Breadth Course3
Electives4
 Term Credit Hours16
Spring
PR 3301Industry Essentials for Public Relations1.5
PR 3302Crisis Communication1.5
PR 3587Public Relations Field Experience2
Electives11
 Term Credit Hours16
Year 4
Fall
PR 4101Public Relations Campaigns and Case Studies3
GenEd Breadth Course3
Electives10
 Term Credit Hours16
Spring
PR 4501Public Relations Management and Problems3
GenEd Breadth Course3
Electives10
 Term Credit Hours16
 Total Credit Hours: 124