Overview
Marketing activities provide critical economic functions for the success of organizations. Companies of all sizes must develop effective marketing strategies to reach customers; this requires an understanding of how to innovate and develop new products, create effective promotional programs, price products and services, and distribute these in a global marketplace. Offered by the Department of Marketing, the Bachelor of Business Administration in Marketing provides students with career-ready skills and professional development opportunities.
The Marketing curriculum focuses on today's key marketing activities and performance metrics. The program immerses students in the applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. Experiential and active learning are frequently used in the upper division curriculum; cases and simulations, along with projects—many offered in cooperation with business and government organizations—allow students to apply their experiences to real-life scenarios and build their resumes and competencies.
Students are encouraged to choose major elective course pairings within the major curriculum which offer specific in-depth coverage of topics and provide job-ready skills. These industry focused sequences include: Consumer Insights, Sales Force Effectiveness and Retailing Management.
Campus Locations: Main and Online
Program Code: BU-MKTG-BBA
Careers
Marketing majors have varied career choices, including:
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Advertising, including media planning, social media, or account management;
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Customer Relationship Management;
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Data Analytics;
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Digital Marketing;
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Service Marketing;
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Marketing Management;
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Marketing Research and Consumer Insights;
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Marketing Coordination for Non-profit organizations such as hospitals and universities;
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Sales and Sales Management; and
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Wholesaling and Retail Management, including buying and allocations.
Student Professional Organizations
American Marketing Association
Marketing majors are encouraged to become involved in the American Marketing Association (AMA), a student professional organization that offers students the opportunity to develop their professional network in marketing. The AMA hosts bi-weekly meetings, professional speaker sessions, and career development workshops. The AMA is open to all majors. For more information, please see the AMA web site or contact Professor Sheri Lambert at sheri.lambert@temple.edu or 215-204-7533.
Professional Sales Organization
Marketing Majors may also be interested in joining the Professional Sales Organization (PSO) or the Fashion & Business Club (F&B); each organization offers students access and insight to a variety of career paths in marketing.
Minors
Marketing Minor
Students in the Fox School of Business and Management and the School of Sport, Tourism and Hospitality Management who are interested in expanding their career options through a general knowledge of marketing principles and specializing in an area of marketing should consider completing a minor in Marketing. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.
Digital Marketing Minor
The Digital Marketing minor, which is open to all Temple students, prepares students for careers related to customer relationship management, social media, information architecture, e-commerce, search engine optimization, e-detailing, site design, internet research, demographic and sales analytics, blogging, and media design. The Digital Marketing minor is appropriate for all BBA students in the Fox School of Business and Management and is particularly relevant for Marketing, Human Resource Management, Business Management, and Management Information Systems students. It is also ideal for Klein College of Media and Communication students. The requirements must be completed prior to graduation. Courses cannot be used to meet minor requirements if already used to meet the requirements for a major or a different minor.
Accelerated Program: 4+1 Master of Education Degree (MEd)
The 4+1 Master of Education (MEd) accelerated program is designed for students interested in pursuing a Master of Education while completing the Bachelor of Business Administration (BBA) in Marketing requirements. After completion of the programs, students earn a BBA degree and an MEd in Career and Technical Education with a concentration in Marketing Education, and a Commonwealth of Pennsylvania Instructional I Teaching Certificate in Marketing Education. Learn more about the application process and deadlines.
For more information on the accelerated program, contact:
College of Education and Human Development
+1 Accelerated Program Contact
215-204-8011
plus1@temple.edu
Contact Information
Joydeep Srivastava, Marketing Department Chair
Alter Hall, Room 515
215-204-1620
jsrivastava@temple.edu
Melissa Glenn, Marketing Department Deputy Chair
Alter Hall, Room 518
215-204-4341
melissa.glenn@temple.edu
Learn more about the Bachelor of Business Administration in Marketing.
These requirements are for students who matriculated in academic year 2023-2024. Students who matriculated prior to fall 2023 should refer to the Archives to view the requirements for their Bulletin year.
Summary of Requirements
University Requirements
All new students are required to complete the university's General Education (GenEd) curriculum.
Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.
College Requirements
Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. Marketing students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate.
Major Requirements
Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.
Requirements of the Marketing Major
Code | Title | Credit Hours |
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Required Courses | ||
MKTG 3509 | Customer Data Analytics | 3 |
MKTG 3511 | Marketing Research | 3 |
MKTG 3596 | Consumer and Buyer Behavior | 3 |
MKTG 4501 | Marketing Strategy 1 | 3 |
Marketing Electives | ||
Select two of the following: | 6 | |
Integrated Marketing Communications | ||
Professional Selling and Sales Management | ||
Retail Management | ||
Digital Marketing | ||
Service Marketing | ||
Sustainable Consumer Centric Innovation | ||
Special Topics - Marketing | ||
Marketing Internship/Co-Operative Experience 2 | ||
Independent Study 2 | ||
Total Credit Hours | 18 |
- 1
This major capstone is taken in the final semester and all prerequisites must be met.
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MKTG 3581 and MKTG 3582 are not offered every semester and offered at the discretion of the department. Permission of department required. Contact the Department's Deputy Chair for information.
Note: Some courses listed above have minimum grade requirements. Click the course for details.
Recommended Electives for Industry Focused Course Sequences
Consumer Insights
Code | Title | Credit Hours |
---|---|---|
MKTG 3501 | Integrated Marketing Communications | 3 |
or MKTG 3513 | Service Marketing | |
MKTG 3508 | Digital Marketing | 3 |
Sales Force Effectiveness
Code | Title | Credit Hours |
---|---|---|
MKTG 3501 | Integrated Marketing Communications | 3 |
or MKTG 3508 | Digital Marketing | |
MKTG 3504 | Professional Selling and Sales Management | 3 |
Retail Management
Code | Title | Credit Hours |
---|---|---|
MKTG 3508 | Digital Marketing | 3 |
or MKTG 3514 | Sustainable Consumer Centric Innovation | |
MKTG 3506 | Retail Management | 3 |
Suggested Academic Plan
Bachelor of Business Administration in Marketing
Suggested Plan for New Students Starting in the 2023-2024 Academic Year
Please note that this plan is suggested only, ensuring prerequisites are met.
Year 1 | ||
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Fall | Credit Hours | |
STAT 1001 | Quantitative Methods for Business I | 3 |
ECON 1101 | Macroeconomic Principles | 3 |
HRM 1101 | Leadership and Organizational Management | 3 |
ENG 0802 | Analytical Reading and Writing or Analytical Reading and Writing: ESL or Honors Writing About Literature | 4 |
GenEd Breadth Course | 3 | |
Credit Hours | 16 | |
Spring | ||
STAT 1102 | Quantitative Methods for Business II | 4 |
ECON 1102 | Microeconomic Principles | 3 |
BA 1103 | Legal and Ethical Reasoning in Business | 3 |
IH 0851 or IH 0951 | Intellectual Heritage I: The Good Life or Honors Intellectual Heritage I: The Good Life | 3 |
GenEd Breadth Course | 3 | |
Credit Hours | 16 | |
Year 2 | ||
Fall | ||
ACCT 2103 | Financial and Managerial Accounting for Decision Making | 4 |
STAT 2103 | Statistical Business Analytics (waives GenEd Quantitative Literacy requirement) | 4 |
MIS 2101 | Digital Systems | 3 |
IH 0852 or IH 0952 | Intellectual Heritage II: The Common Good or Honors Intellectual Heritage II: The Common Good | 3 |
GenEd Breadth Course | 3 | |
Credit Hours | 17 | |
Spring | ||
MKTG 2101 or MKTG 2901 | Marketing Management or Honors Marketing Management | 3 |
BA 2101 | Professional Development Strategies | 1 |
BA 2196 or BA 2996 | Business Communications or Honors Business Communications | 3 |
Select one of the following: 1 | 3 | |
Turning Numbers into Knowledge: Visualizing Data | ||
Business Analytics: Modern Data Science Techniques | ||
RMI 2101 | Introduction to Risk Management | 3 |
GenEd Breadth Course | 3 | |
Credit Hours | 16 | |
Year 3 | ||
Fall | ||
FIN 3101 or FIN 3901 | Financial Management or Honors Financial Management | 3 |
MSOM 3101 or MSOM 3901 | Operations Management or Honors Operations Management | 3 |
MKTG 3596 | Consumer and Buyer Behavior | 3 |
MKTG 3511 | Marketing Research | 3 |
Business Elective 2 | 3 | |
Credit Hours | 15 | |
Spring | ||
MKTG 3509 | Customer Data Analytics | 3 |
Marketing Elective 1 3 | 3 | |
Business Elective 2 | 3 | |
GenEd Breadth Course | 3 | |
GenEd Breadth Course | 3 | |
Credit Hours | 15 | |
Year 4 | ||
Fall | ||
BA 4102 | Strategic Management | 3 |
Marketing Elective 2 3 | 3 | |
Business Elective 2 | 3 | |
GenEd Breadth Course | 3 | |
Free Elective | 3 | |
Credit Hours | 15 | |
Spring | ||
MKTG 4501 | Marketing Strategy | 3 |
Free Elective | 3 | |
Free Elective | 3 | |
Free Elective | 3 | |
Free Elective | 2 | |
Credit Hours | 14 | |
Total Credit Hours | 124 |
- 1
Please check with your departmental advisor on which course is most appropriate for the major.
- 2
2000-3999 electives can be selected from: ACCT, AS, BA, ECON, FIN, HRM, IB, LGLS, MIS, MKTG, RE, RMI, STAT, SCM, SGM. Please see your advisor for elective suggestions that match your career objectives.
- 3
See Major Requirements for MKTG elective course options.