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MKTGĀ 3553. International Marketing. 3 Credit Hours.

This course identifies and addresses the challenges of marketing and analysis of the internal marketing system of countries with various types of political-economic structures. The strategic impact of economic, cultural, political, and legal differences on marketing are emphasized while issues of international product, price, promotion, and distribution issues are also considered. NOTE: Marketing Majors must earn a grade of C or better in this course to be eligible to take the capstone Marketing course 4501.

College Restrictions: Must be enrolled in one of the following Colleges: Business & Mngmnt, Fox School.

Repeatability: This course may not be repeated for additional credits.

Pre-requisites:
MKTG 2101|Minimum Grade of C|May not be taken concurrently
OR MKTG 2901|Minimum Grade of C|May not be taken concurrently
OR MK01 Y|May not be taken concurrently.

Fox School of Business & Management

http://bulletin.temple.edu/undergraduate/fox-business-management/

...3551 . Marketing majors replace IB 3101 with MKTG 3553 . Actuarial Science and Risk Management majors...

Marketing

http://bulletin.temple.edu/undergraduate/fox-business-management/marketing/

...enrollment. Requirements of the Marketing Major 1 MKTG 3553 replaces IB 3101 in the upper...